When you put time and effort into your blog, you want people to read it. So, how do you grow your blog?
If you want to increase your number of visitors, below you’ll find plenty of tips on how to do just that. From SEO to networking, there are tons of simple steps you can take to boost your numbers.
Before we get into that – however – we’ll also briefly explain why having a business blog is a good idea.
The Benefits of Having a Business Blog
When you’re launching a new business venture, you have a million and one things on your plate. There’s always something to do – from setting up social media profiles to ensuring you have the means to deliver your products to buyers.
In the midst of all this, you might wonder why you should even spend the time building a blog and crafting content.
If you need some convincing, here’s just some of the reasons why having a business blog can be beneficial:
- Drives Traffic to Your Site – One of the most important reasons to have a blog is that the continual content can help to drive traffic to your products, upping your customer numbers.
- Helps with Link Building – Inbound links and backlinks are a Google ranking factor, and creating blog content can help you generate those all important links.
- Positions You as an Expert – Your blog is a place where you can show off what you know about your industry, which can help to inspire trust and turn traffic into leads.
So now you’ve decided to set up a business blog, how do you get it off the ground?
10 Ways to Grow Your Blog
Below are 10 ways that you can grow your blog, widening your readership and increasing your traffic numbers.
1. Make It a User-Friendly Experience
No-one is going to want to read articles on a website that is difficult to navigate. Make sure your blog – and your website as a whole – is easy to use.
Your navigation should be simple and clear, and don’t forget to include a search box! With these user-friendly features, visitors will be able to find exactly what they’re looking for.
2. Speed Up Your Site
Page speed is important. After all, no-one likes a slow website.
Ensuring that your blog is running at top speed will help to keep readers browsing your site for longer.
If you choose to use WordPress for your blog, check out our guide on speeding up and optimizing WordPress.
3. Utilize Social Media
Social media should be an integral part of your business plan, especially if you operate online only.
Your social media profiles, from Twitter to Pinterest, are the number one way to promote your blog. When you publish a blog, it’s always a good idea to post about it on your social media channels of your choice.
4. Create Share-Worthy Content
Your social media channels are a create place to share your blog content, but it’s even better if you can get other people to share your content too.
Doing this involves taking the time to craft engaging content that provides readers with value that they will then be likely to share with others.
Creating engaging content is an art, not a science, and you can approach it in a number of different ways. Your number one priority should always be giving value to the reader. Think carefully about what your target audience is interested in and if there are any real-world topics and trends you can write about.
5. Optimize for Search Engines
Search engine optimization (SEO) is an important strategy that helps web users discover your content. SEO is wide ranging, but you don’t have to be an expert to implement aspects of it.
Keywords are an important part of SEO – these are the search terms that web browsers will use to find you. There are plenty of tools out there to help you conduct keyword research, including our very own SEO Keyword Hound.
Optimizing your pages by using keywords in page titles, meta descriptions, and subheadings is a great way to improve SEO, and grow your blog in the long-term.
6. Make Your Content Evergreen
Evergreen content is content that never goes out of date. It remains relevant no matter how many days, weeks, months, or even years have passed since it was posted.
Examples of evergreen content include instructional tutorials, lists of tips, and even product reviews. While evergreen content shouldn’t be the only kind you post on your blog, it’s worth brainstorming some evergreen staples that will keep readers coming back.
7. Use Email Marketing
An email marketing strategy is essential if you’re determined to grow your blog.
A great way to encourage users to subscribe to your mailing list is through unobtrusive interactive pop-ups. The pop-up can provide a form where users can opt-in to your blog newsletter.
8. Add Interactive Content
Interactive content is another great way to grow your blog audience as it requires active engagement from your audience. It can be both engaging and fun.
One great form of interactive content is quizzes. Quizzes provide not only a fun experience for users, but a way to get to know your audience (and even conduct market research!).
To find out more, check out our blog on how to add interactive content to WordPress with the CM Quiz Manager plugin.
9. Respond to Comments
Growing anything is about nurturing it. It’s the same for plants, children, and blogs. Nurturing your blog means building engagement, and this involves replying to comments.
When a user has taken the time out to leave a comment, it’s always worthwhile giving them a proper response – not just a throwaway “thanks for reading!”. Try to build a rapport with the commenter and they’re more likely to return to your blog.
10. Network, Network, and Network Some More
If you notice that the same users always leave comments, it might be worth returning the favour and commenting on their blog. This is just one way to network with other bloggers and build those all important relationships that will help to grow your blog.
Collaborating with other blogs can be a great way to extend your audience too. Consider guest posts or working with others on a project. Like with all aspects of business, networking is often the key – so make sure you put yourself out there!
Ready to Grow Your Blog?
We hope these tips have helped you feel more confident about how to grow your blog!
Here on the CreativeMinds blog, we aim to provide valuable content on all things WordPress, Magento, business, and marketing. Stay tuned for new blogs every week.