From themes and extensions to conversion and SEO – Everything Magento in the CreativeMinds eCommerce blog! We review new extensions, deliver fresh research about Magento users, suggest tools for merchants and review the growing trend of eCommerce multi-vendor marketplaces
The ability to set specific user tiers is arguably one of the handiest Ecommerce features that business-to-business (B2B) webstores can take advantage of. So, it’s somewhat of a shame that so many online businesses fail to utilize this valuable customer management tactic.
Magento comes packed with plenty of fantastic Ecommerce features to manage a webstore, but unfortunately a multi-user account is not one of them.
It takes many hands to run a business, and the same is often true when it comes to Ecommerce websites. After all, managing an efficient online enterprise is no cakewalk, and sharing the workload of day-to-day operations can be invaluable with maintaining and expanding your website.
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Wishlists are an often overlooked feature in Magento stores – and that’s dangerous! They are non-intrusive and reduce cart abandonment while making shopping more convenient for the customer. And Magento supports them for free, while useful extensions like Multiple Wishlist are also available.
Magento is one of the leading Ecommerce platforms that businesses use to build and manage their webstores. That makes them an enticing target for hackers, so Magento security is of utmost importance.
Attacks can lead to disrupted operations, compromised customer information and leaked financial data. When this happens, the credibility and reputation of your business can take a serious dive, and no company can afford that.
What’s the secret behind a successful online business? A payment system that’s not only secure but also enables you to allow your customers (and most importantly, your returning customers) an easy and fast checkout experience.
When it comes to managing online stores, there are many things to consider: from determining your target audience to setting up your products and starting to sell. Most importantly, you have to establish a trustworthy relationship with your customers.
During extension development we want to make sure the extension will work for each Magento® version. Sometimes that’s difficult because the Magento® team can make changes that are not backwards compatible. It can happen for example between Magento® 2.0.x and 2.1.x.
We recently completed a project migrating a Magento 1.8 used as a marketplace to the new Magento 2 platform (version 2.1.2).
This store was based on version 1.8 of Magento and was a Marketplace based on the CreativeMinds Marketplace extension with around 500 thousand products. The client requested multiple alterations to the checkout process and admin capabilities.
If your Magento online store relies heavily on sales reps, efficiently managing multiple sales representatives will be critical for your store’s success.
It’s not a good strategy to simply send sales representatives out to sell products without monitoring. Sales performance can drop without a management team knowing why and paying commission can easily become messy.
Managing a B2B store is a different process to managing a B2C store. When your customer is actually a business and not simply a regular customer, your store needs to be adaptable in order to provide a complete solution for the buying process of the company.
Is managing your Magento store’s product catalog becoming tedious? Is your product data inconsistent? If the answer to either of these questions is yes, it may be time to invest in catalog management.
Catalog management is important on both sides: the customer and the merchant. Customers want to see product information that helps them decide whether they want to purchase a product. On the merchant end, a well-managed product catalog can make life a lot easier and promote sales. Robust product data also improves SEO.
Choosing a good payment gateway is huge for new and existing Magento stores.
A payment gateway acts as the middleman between the customer and the bank. If this middleman doesn’t do a good job, customers are less likely to shop in your store, not to mention a bad payment gateway can also be a pain for store owners.
With the release of Magento version 2.0, the wealth of innovation in the Magento ecommerce world is now being directed toward this version instead of Magento 1. To stay onboard, it’s important for stores to plan their migration to Magento 2 sooner rather than later.
We’ve already discussed why stores should move to Magento 2, but not how to go about making the change. If you’ve decided to take the leap, it can be overwhelming to figure out where to start or what to expect during the migration process.
You probably already know Magento version 2.0 launched this year. In addition, the Magento team came out with a brand new edition: Enterprise Cloud. Now Magento customers have even more choice and flexibility in deciding how they want to create and manage an online store.
With more choice, though, can come more difficulty in choosing the best Magento ecommerce platform edition.
The ability to save payment information is becoming a necessity in today’s online world. Recurring customers love the option to save payment information for future transactions. This saves having to pull out a credit card and type in the information every time a purchase is made.
How can Magento stores integrate this feature without too much fuss? The answer is an Authorize.net CIM extension.