There is no bigger killer of eCommerce revenue than a sluggish website. A slow website is one of the biggest blunders you can make. Luckily, there are some things you can do to ensure you don’t make it. We’re talking about Magento performance optimization.
However, if you want to truly optimize your Magento 2 website, there are additional steps you need to take – like adding extensions that aid in Magento performance optimization.
Why Is Magento Performance Optimization So Important?
Studies show that 42% of consumers’ will abandon a website that takes longer than 3 seconds to load. And if you go anywhere above that range, abandonment rate rises exponentially. This is not something that any eCommerce business can afford.
Magento is one of the most robust eCommerce platforms out there. It has many benefits and advantages. Its heavy-weight structure is not one of them. In fact, it’s known to cause some performance challenges.
To minimize your risk of having slow loading times, you need to embed optimization into everything you do. To start, you need to create a strong foundation on which you can build. And then you need to conduct regular speed and performance checks.
Our Top Ten Tips for Magento Performance Optimization
1. Make Sure You Meet the System Requirements
The aforementioned bulky architecture of Magento 2 means that it has some hefty system requirements.
For any Magento performance optimization to be successful, you need to meet these requirements.
2. Pick the Right Hosting Option
Your hosting provider is vital to making your eCommerce store load faster. You ned a provider that is reliable, as well as offering a smooth user experience.
Consider choosing a cloud provider over shared hosting. These kinds of hosting solutions deliver a lot of optimization tools and enhancements as standard.
3. Get Up to Date
Look, it might sound obvious but you’d be surprised how many people forget it. In order to keep your site optimized, you need to make sure you’re operating with the latest version of Magento.
With every update that the Magento wizards release there will be significant performance updates. Neglecting to update is a sure-fire way to end up with a slow, bug filled site.
So, before you do anything else, make sure you’re up to date.
4. Pick a Good Theme
Not all Magento themes are created equal.
If your theme is bulky, it’s going to slow down your loading times. You should keep this in mind when selecting a theme. You should aim for what that is light-weight and speedy by nature. Your website (and your customers) will thank you for it.
5. Optimize Your Images
A webstore is going to be image heavy by nature. The more products you have, the more overwhelmed your site will be with images.
There are some things you should do in order to minimize the image strain:
6. Switch Your Cache
A cache is a place where temporary files are stored.
By default, your Magento 2 cache will be set to Built-in Cache. This is not optimal for performance. Instead, you should switch to Varnish caching.
Here’s how you do this:
From your Magento admin panel, navigate to Store > Configuration > Advanced. Under the Advanced tab, select System. Here you’ll find the Full Page Cache subsection. Change Caching Application from Built-in Cache to Varnish Caching.
And there you have it – step three done!
7. Configure a CDN
”What’s a CDN?” we here you ask. Well, CDN stands for Content Delivery Network, and it relates to servers.
While not essential, setting up a CDN can be hugely beneficial to improving performance and speed.
Mageplaze has an excellent short guide on how you can go about doing it, and you’ll be pleased to know it’s not at all complicated.
Follow these steps to do just that:
A similar thing needs to be done in the CSS Settings tab. Change the fields Merge CSS Files and Minify CSS Files to Yes.
9. Enable Flat Catalogs
When you use Magento, all of your store’s data is saved in an Excel-esque database. When this database hits its limit, the data is “spilled over.” As a result, your store will become considerably slower. We don’t want that.
There’s no use crying over spilled data. You can reduce the impact of this data by enabling Magento Flat Catalog Category and Flat Catalog Product, like so:
From the admin panel go to Store > Configuration > Catalog. Click Catalog under the Catalog tab. This is how you access the Storefront section. In the Flat Catalog Category and Use Flat Catalog Product fields, change the answer to Yes.
10. Choose Extensions Wisely
Just like themes, not all extensions are built the same. When selecting extensions, you need to make sure they come from a reputable source. A bad extension can be full of bugs, which will slow your website down considerably.
If you’re searching for Magento extensions, check out CreativeMinds collection. We specialize in professionally made extensions that won’t overload your Magento 2 store.
There You Have It!
These are our top ten tips for Magento performance optimization. We hope these straightforward tips help you seen an improvement in your eCommerce stores speed and overall performance.