Optimizing the speed of your Magento server is very important for several reasons, most of all speed allows your customers to have the best user experience possible while shopping in your eCommerce store.
Another important value for Magento Performance Optimization is for your Google Rank, which is adversely affected by any slowness with your site.
To evaluate your site’s performance using basic online tools you can use gtmetrix.com and also Google’s page speed tool. You should also consider using some Magento performance extension to help you with this process.
Why Magento Performance Optimization is so Important?
Page speed is also one of the biggest killers of Online Revenue. Studies show that 42% of consumers’ will abandon a website that takes longer than 3 seconds to load. Above that range, the abandonment rate rises exponentially. (view this infographics.
Magento which is one of the most robust ecommerce platform to date has many advantages but its heavy-weight structure is known to carry some performance challenges. To minimize your risks of having a slow loading site you need to optimize your Magento site on a regular basis and most of all to perform initially the needed action for it to function properly
Our 10 practical Tips for Magento Performance Optimization:
1. Hosting Environment
Choose a server which can handle the load of traffic and concurrent users you are expecting to have also at pick hours. If you are reaching the 100% server cpu usage it means that you must upgrade your server. Add both memory and cpu power. Use a server which is geographically located close to your target audience
2. Server & Caching
Use gzip compression and also enable browser caching.
Store temporary data in multiple locations across a content delivery network (CDN). This ensures that your users will enjoy higher availability and accessibility for all of their interactions.
Use a web application accelerator (also called a caching HTTP reverse proxy) like Varnish, it can speed up your Magento store by 80%.
3. Code Optimization
Examine and identify the bottle necks in your code both front- and back-end.
4. Database Optimization
Improve your database performance using query indexing and broad optimization scripts. Use your db management system to optimize the database on frequent bases
5. Magento Compilation Feature Integration
Proper utilization of compiler where plausible, supporting Magento auto-loading.
6. Magento Version Maintenance
Always upgrade to the latest Magento version. Not only will you get more features and bug- and security fixes, but with every update Magento performs better.
7. File Size Standardization
Make sure your content and most of all images are optimized. Use online image compressors to check the amount of size you can save. Check that your template images and files are also optimized, minify your css and your image sprites.
8. Magento Configuration
Uninstall any extensions that you don’t actually use., Disable modules that you don’t use: System -> Configuration -> Advanced -> Advanced. Enable all Magento Caches: System -> Cache Management.
9. Auto Scaling
Allocates processing capacity as it is actually needed, scaling the server resources up and down in accordance with real-time traffic conditions. so if for example in the holidays season you have more traffic, autoscaling will add more servers to hold the traffic, when you have less traffic it will reduce the number of servers accordingly.