Magento is by far the most popular E-commerce platform being used today for many reasons. Magento provides an excellent user experience or UX, which attracts both people who want online stores and customers for those Magento stores.
User experience (UX) design is a key factor in Magento’s success because it does just that: creates an excellent user experience so that the user can easily navigate the Magento website and find what they need.
By definition, UX is the interaction and experience that users have with a company’s products or services. So when a Magento store is designed well, a user will have a more positive experience on the website and buy your products or services.
There are many different ways to achieve a better user experience or ways to improve the experience that users can have on your Magento store. Some of these are simple fixes or aesthetic changes, to attract customers or highlight products and services for purchase.
Keep The Homepage Simple
When it comes to design, you really want to keep things simple. Don’t overdo it with content, images, or information. Be precise and to the point, by keeping things as minimalistic as possible.
Easy Navigation Is Important
It doesn’t matter how pretty or informative your Magento store is if no one can navigate it or find any of your products. Your web page navigation and menu system should be incredibly user friendly.
Each web page should be simple to navigate and customers should not be getting lost or stuck on pages. This easy flow from page to a page increases the overall user experience and invites customers to come back and make purchases.
Show Product Recommendations
Magento stores can have lots of different products, so it can be a good idea to feature product recommendations to customers. These product recommendations can increase upselling of certain products as well.
Enable Filters and A Search Box
A customer should have an easy time visiting your Magento store, and one way to do this is by adding a filtering system. Providing filters like brands, sizes, colors, and more can easily narrow the field and make your products easier to find.
Having a search box Is key for a website, as it is a simple way for a customer to search for a specific product. Customers who know what they want can easily find products with keywords.
Also, search bars enhance the aesthetics of your page. Almost all websites have a search bar these days, and most Magneto stores are found through search queries entered into search engines, to begin with.
Make Your Products Stand Out
There are a lot of products available for sale online and from many different places. The key is to get your products seen by customers so that it can be easily purchased. This can be done by writing a unique product description for each product.
Product descriptions should not be copy and pasted from elsewhere, but be written out individually with keywords to improve the search ranking. This extra step can make a lot of difference in who sees your product.
All Images Should Be High Quality
All of the content on your Magento store is important, but aesthetically, images are what draw people’s eyes. Using high-quality product images also adds credibility to your products and makes items stand out to customers.
Using high-quality images is also a good idea for SEO reasons, as product images can be indexed separately by a search engine in addition to product URLs.
Provide Multiple Payment Options
With so many purchases being made online, it’s important that the payment process is as flawless as possible. There are dozens of payment gateways available for people to use online, and it’s important to accommodate these payment options.
Also, using a third-party payment system like PayPal or Stripe takes the hassle away from managing payments through your Magento store, and these payment options are already setup to work with a click of a button.
Offer Customer Testimonials
A majority of people will buy a product based on a recommendation they get from someone who has already used the product or service. Include actual customer testimonials with full text and even images of real customers to improve buyer success.
When people can see proof that a product or service works, they are more inclined to purchase it for themselves, or even to leave their own review and help the product’s credibility.
Provide A Purchase Summary
When a customer makes a purchase on your Magento stores they should be provided with a purchase summary. This page can include important information like product names, SKUs, payment details, shipping details, and product images.
This overview provides the customer with details of their purchase and prevents mistakes or inaccuracies on the checkout page.
The user experience of your Magento store is essential to its success. This includes everything from how much content and images appear on your website to its overall navigation and even the individual products.
All of the suggestions in this article to improve user experience are simple issues to address or change, and can massively improve a user’s experience with Magento stores.