To a new user, WordPress SEO (Search-Engine Optimization) can seem like a nebulous thing.
They’ll see SEO mentioned in a variety of different places around the internet, and in completely different ways. With terms like On-Page SEO and Off-page SEO, White Hat SEO and Black Hat SEO, Organic SEO and Non-Organic SEO, it isn’t very clear where to even start.
The end-result of good SEO is easy enough to understand: Higher rankings within Search Engines, and more visitors to your website. But how to make it all happen?
In truth, with a little patience and perseverance any WordPress user can make SEO work for their website. There are tons of exceptional SEO learning resources out there, and many of them are completely free.
Learning WordPress SEO – Resources
For more on how SEO functions, came to be, and continues to grow, you can’t go wrong with these sources.
Search Engine Land – On WordPress’ Readiness for SEO Enhancement
This insightful blog post is a great introductory resource for anyone with WordPress SEO ambitions.
It comes from Search Engine Land, which as the name suggests, is a website all about Search-Engine Optimization and Marketing. The piece itself addresses the most common questions you’ll see asked about WordPress and its related SEO practices.
From explaining differences between SEO Friendly and SEO Optimized, to tips on choosing your best supporting SEO plugins, this brief Q&A style post is filled with valuable information. It points out some basic mistakes to avoid, and quells common misconceptions about what good WordPress SEO requires.
With an inclusive scope and detailed overview, this resource is a great starting point which no WordPress beginner should ignore.
Yoast – WordPress SEO Basics
Yoast is a beloved WordPress contributor, and the creator of one of the most popular WordPress SEO plugins ever.
They’re also renowned for developing the Yoast SEO plugin, which provides invaluable SEO and readability advice as you write website content. In fact, we use this same plugin for the content creation of our own CreativeMinds blog page.
But aside from the plugin, Yoast released an exceptional guide that helps WordPress users reach higher rankings with their webpages.
The guide assumes you’re using their Yoast plugin, and teaches users how to improve most aspects of their SEO strategies. It covers everything from website link structures, to image optimization, implementing social media, how to measure results, and everything in-between.
Moz – WordPress Blog Posts SEO
In the beginning, WordPress was built primarily as a blogging platform. While it’s now evolved into one of the most versatile content management systems around, blogging is still a major focus.
After all, most competitive websites use blogging to boost SEO—which makes Moz’ guide on optimizing WordPress posts especially relevant.
Moz is a developer of SEO tools, and is backed by an enormous community of over 600k users. Like the Yoast tutorial, this guide to blogging assumes you use the Yoast SEO plugin. It then takes you step-by-step over the critical practice that increase blog content’s SEO performance, including parts invisible to readers.
If you intend on hosting a blog on your website (which you should), then this is a definite must read.
There are countless other SEO resources available, and some do become complex enough to require some more intensive study. However, these pieces listed above are a wonderful place to start for WordPress users interested in SEO.
Once armed with the knowledge they offer, you’ll have more than enough information to create SEO friendly websites and content.
Just remember: When it comes to SEO, everything is always changing, and there’s always room for improvement. The best WordPress websites that stay on top are the same ones who stay informed and engaged with SEO practices.
So, keep these guides on-hand, they’re loaded with information you’ll want for easy reference in the future. But keep in mind that this is just the beginning.
SEO is massively improved and made much easier to handle by having access to a good strong set of tools. We’ve mentioned Yoast’s SEO plugin, but many others on the market expand SEO capabilities in completely different, massively helpful ways.
It’s worth researching around and looking for what plugins can help you achieve your website’s goals.
It helps advance your SEO practices with keyword performance tracking and competitor page comparisons that highlight where improvements can be made to increase search-engine rankings. It also helps users seek out new effective keywords and variations of them by measuring Keyword KPI (Key Performance Indicators).
Perhaps most importantly, it’s made to integrate seamlessly with Yoast SEO, Moz toolbars, and other leading WordPress SEO plugins. That way you can easily use your favorite tools alongside Keyword Hound to maximize your SEO results.