Analytics Ecommerce Tracking for Easy Digital Downloads Plugin for WordPress by CreativeMinds

Ecommerce Tracking for EDD | Easy Digital Downloads Analytics

Analytics Ecommerce Tracking for Easy Digital Downloads Plugin for WordPress by CreativeMinds main image

Connect Easy Digital Downloads with Google Analytics Enhanced eCommerce Tracking to show detailed sales report in GA.

Analytics Ecommerce Tracking for Easy Digital Downloads

Analytics Ecommerce Tracking for Easy Digital Downloads (EDD) plugin allows users to use Enhanced Ecommerce – Web Tracking. This library is part of Google Universal Analytics (analytics.js).

EDD Ecommerce Tracking supports sites using Easy Digital Downloads to gather and use Google Analytics eCommerce information produced by the EDD store sales.


Visualize your EDD Sales Report

Easy Digital Downloads Ecommerce Tracking needs very little configuration (see User Guide for details), following which it will begin tracking each of your sales from start to finish, including displaying the product page, adding a product to the cart, the checkout process, and finally the sale confirmation. Google Analytics report showing product performance sales
Google Analytics report showing product performance sales

Using the Enhanced Ecommerce Tracking for Easy Digital Downloads

The Easy Digital Downloads (EDD) Plugin enables you to sell your downloads, while the analytics eCommerce tracking plugin enhances it by tracking all purchases processed by your sold downloads.


Getting the Bigger Picture

Google Analytics report showing overall sales performance
Google Analytics report showing overall sales performance
After activating the plugin and a simple setup, (see: User Guide section for details) the plugin will begin to track a series of events from displaying the product to the purchase.

Detailed Transaction Report

Enhanced Downloads Tracking gives a huge boost to the amount of information being gathered by Google Analytics.

Instead of just tracking the page-views, it uses the advanced features of the eCommerce library to also track the user activities regarding the purchase and conversions.

Google Analytics per EDD transaction number report
Google Analytics per EDD transaction number report

Easy Installation

Setup screen for the plugin
Setup screen for the plugin
After installing and setting up the plugin, it will gather the information of every user which comes to your site, to the product page, adds it to the cart, and goes to the checkout and finally purchase.

Track your Cart Conversion

By gathering this information you'll be able to determine what percentage of the users who view your products actually add them to the cart.

Then you'll see how many of those who added the product to the cart actually went further.

Finally you'll see how many of them had really purchased your product.

Cart conversion funnel
Cart conversion funnel

Analytics Enhanced Ecommerce Tracking Additional Resources


Analytics Enhanced Ecommerce Tracking Prerequisite Plugin

Analytics Ecommerce Tracking Features

Please check the user guide to learn more about this plugin.

Tracking code – Easily insert the Google Analytics eCommerce tracking code in the right place after providing the Web Property ID
Statistics – Show the statistics of your sales to your Marketing Manager inside Google Analytics
Conversions – Learn which step of the purchase process you should improve to get more conversions using Google Analytics
We Accept All Major Credit Cards
Accepted payment methods include all Credit Cards and PayPal