Analytics Ecommerce Tracking for Easy Digital Downloads
Analytics Ecommerce Tracking for Easy Digital Downloads (EDD) plugin allows users to use Enhanced Ecommerce – Web Tracking. This library is part of Google Universal Analytics (analytics.js).
EDD Ecommerce Tracking supports sites using Easy Digital Downloads to gather and use Google Analytics (GA4) eCommerce information produced by the EDD store sales.
Visualize your EDD Sales Report
Easy Digital Downloads Ecommerce Tracking needs very little configuration (see User Guide for details), following which it will begin tracking each of your sales from start to finish, including displaying the product page, adding a product to the cart, the checkout process, and finally the sale confirmation. |
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Using the Enhanced Ecommerce Tracking for Easy Digital Downloads
The Easy Digital Downloads (EDD) Plugin enables you to sell your downloads, while the analytics eCommerce tracking plugin enhances it by tracking all purchases processed by your sold downloads.
Getting the Bigger Picture
Detailed Transaction Report
Enhanced Downloads Tracking gives a huge boost to the amount of information being gathered by Google Analytics.
Easy Installation
Track your Cart Conversion
By gathering this information you'll be able to determine what percentage of the users who view your products actually add them to the cart.
Then you'll see how many of those who added the product to the cart actually went further. Finally you'll see how many of them had really purchased your product. |
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Analytics Enhanced Ecommerce Tracking Additional Resources
Analytics Enhanced Ecommerce Tracking Prerequisite Plugin
Analytics Ecommerce Tracking Features
Please check the user guide to learn more about this plugin.
Tracking code – Easily insert the Google Analytics eCommerce tracking code in the right place after providing the Web Property ID | |
Statistics – Show the statistics of your sales to your Marketing Manager inside Google Analytics | |
Conversions – Learn which step of the purchase process you should improve to get more conversions using Google Analytics |