Analytics Ecommerce Tracking for Easy Digital Downloads
Analytics Ecommerce Tracking for Easy Digital Downloads (EDD) plugin allows users to use Enhanced Ecommerce – Web Tracking. This library is part of Google Universal Analytics (analytics.js).
EDD Ecommerce Tracking supports sites using Easy Digital Downloads to gather and use Google Analytics (GA4) eCommerce information produced by the EDD store sales.
Visualize your EDD Sales Report
| Easy Digital Downloads Ecommerce Tracking needs very little configuration (see User Guide for details), following which it will begin tracking each of your sales from start to finish, including displaying the product page, adding a product to the cart, the checkout process, and finally the sale confirmation. |
Google Analytics report showing product performance sales |
Using the Enhanced Ecommerce Tracking for Easy Digital Downloads
The Easy Digital Downloads (EDD) Plugin enables you to sell your downloads, while the analytics eCommerce tracking plugin enhances it by tracking all purchases processed by your sold downloads.
Getting the Bigger Picture
Google Analytics report showing overall sales performance | After activating the plugin and a simple setup, (see: User Guide section for details) the plugin will begin to track a series of events from displaying the product to the purchase. |
Detailed Transaction Report
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Enhanced Downloads Tracking gives a huge boost to the amount of information being gathered by Google Analytics. Instead of just tracking the page-views, it uses the advanced features of the eCommerce library to also track the user activities regarding the purchase and conversions. |
Google Analytics per EDD transaction number report |
Easy Installation
Setup screen for the plugin |
After installing and setting up the plugin, it will gather the information of every user which comes to your site, to the product page, adds it to the cart, and goes to the checkout and finally purchase. Supports work with GA4 (only for server-side tracking). |
Track your Cart Conversion
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By gathering this information you'll be able to determine what percentage of the users who view your products actually add them to the cart. Then you'll see how many of those who added the product to the cart actually went further. Finally you'll see how many of them had really purchased your product. |
Cart conversion funnel |