Like any industry, web development and design comes with it’s own unique jargon. Here we help you get to grips with some vital web development words and phrases.
Learning the lingo isn’t always easy. Web development and design is a broad ranging industry with lots of different elements. It can be hard to know where to start when learning the language.
But don’t fear – in this guide we’re running through some of the most important web development words and phrases and explaining them in layman’s terms.
We hope this will help you to better understand the world of web development, and make your communication with industry professionals smooth sailing.
Web Development Words and Phrases Web Developers Want You To Know
A 301 is a permanent redirect of a webpage. This kind of redirect passes all ranking power to the new, redirected page.
A 404 is an error message that web users will see when a requested web page can’t be found. It can appear when a page no longer exists, or if a URL has been typed incorrectly.
Accessibility is the practice of designing websites with people who have disabilities in mind. To find our more, check out our blog on web accessibility.
Put simply, an algorithm is a set of rules for code to follow.
An Application Programming Interface – aka API – can be used to connect an external app to a website. For example, if you want to connect MailChimp to WordPress, an API makes this possible.
Refers to the part of a website hidden to visitors. It’s the technical site of a site, made up of CMS (more on that later!), applications, and site structure.
Links from other sites back to yours. Backlinks can help to improve your search engine rankings.
Your bounce rate is the percentage of people who leave your site without taking any action. This can include clicking links, filling out forms, or even making a purchase.
A breakpoint is the point at which website content will adjust to different screen sizes. These screen sizes include smartphones, tablets, and desktops.
Software used to access the internet. Includes Google Chrome, Internet Explorer, Firefox, and Opera just to name a few!
An error in software, an application, or website that stops it from running as it should.
Cache is a place where data is temporarily stored when you visit a website. It’s used to improve site speed. Your web developer may ask you to clear your cache when they’ve made changes to the front-end.
One of our most common phrases on this blog, CMS stands for content management system. A CMS is a program used to create and maintain a website’s content. Our favorites are WordPress and Magento.
Conversions are your websites goals. That could be product purchases, email signups, downloads, or whatever you’re aiming for!
You’ve probably heard the word cookies online plenty of times – but what does it actually mean? Cookies are the data sent by a server to a browser. Cookies are used to track usage, and also save login credentials.
CRM stands for Customer Relationship Management. In web dev terms, it’s software used to gather information about users.
An acronym for Cascading Style Sheet. CSS is code that instructs browsers how to display a webpage for users. It formats all the visual elements, including fonts and colors.
Another acronym, this time for Call to Action. These are buttons or bits of text created with the aim of driving conversion goals.
Web development loves acronyms beginning with C! The last in this list is CTR – aka Click Through Rate. CTR pertains to the percentage of people who click on your site after seeing it in SERPs.
DevOps is short for Development Operations. It’s a workflow that keeps multiple departments – including development, IT, and quality assurance – all on the same page.
This is your web address. Our domain name, for example, is cminds.com.
A portmanteau of favorite and icon, a Favicon is a small icon that appears next to your website name in an open browser tab.
If you fill out a form, you’ll see fields. They’re the criteria for data collection – like names, email addresses, and location.
A Firewall is a security measure that creates a barrier between your network and incoming traffic.
The counterpart to the back-end, the Front-End is the part of a website viewable to visitors. It’s how they interact with your site.
An acronym for File Transfer Protocol. FTP is a method of exchanging files across computers, but – more importantly – it’s how websites are uploaded to the World Wide Web.
GUI stands for Graphical User Interface. It includes objects such as icons, cursors, and buttons.
Your web host is the server where your files are housed and maintained. Choosing the right hosting is vitally important, and there are lots of options out there.
Stands for Hypertext Markup Language. It’s a widely used coding language that is the foundation for lots of websites.
Hypertext Transfer Protocol Secure. As the name suggests, HTTPS is a secure version of HTTP which is the protocol used for sending data between a web browser and a website.
The first page a visitor visits on your site. This could be your homepage, or a special page created to encourage a specific action. You can find out more about landing pages on our Landing Page Optimization blog.
Data contained in a website header that provides info about that web page. It’s only viewable in the source code, and not shown to visitors.
Meta Tags are where Meta Data is contained.
A mode of website development that prioritizes design for mobile devices.
Navigation is how website users move around a site. It includes menus, pagination, and related links.
OOTB stands for Out of the Box. Anything out of the box is ready made and ready to go without the need to customize or configure.
Open Source is a type of software that is distributed with the source code readily available. Then anyone can make changes to the code for their own use. WordPress is an open source content management system, for example.
A unique page layout designed for the pages of a website. You’re likely to have many pages that look different – for example your home page will differ from your blog or product pages – so you may have a number of different Page Templates for your site.
PHP is another coding language. Processed on a web server, PHP is considered a server-side language.
Like 301 discussed earlier – redirects are where users are forwarded from one URL to another. A common use case for redirects are from old websites to new ones.
An increasingly important aspect of web design, Responsive Design is design that caters to the screen they’re being viewed on.
This isn’t resolution as you might know it. In computing terms, resolution is measured by the number of pixels, horizontally and vertically.
Software as a Service. SAAS is a basic cloud platform that allows users to share files. Think Google Drive or Dropbox.
Another popular acronym on our blog: Search Engine Optimization. It’s the practice of optimizing your content for search engines. It includes using keyword strategies, among other techniques.
SERP stands for Search Engine Results Page. This is the page of results you see when you type a search term into a search engine like Google or Bing.
Server Side refers to scripts run on a web server, rather than a user’s browser.
A banner of images – often placed on a homepage.
A blueprint documenting the hierarchical structure of a websites pages and content.
See that padlock next to our URL? That indicates that our site is secure thanks to a Secure Sockets Layer certificate. It’s a security protocol necessary for encrypted communication.
Stands for User Interface and refers to the visual elements of a website or an app. It’s what users interact with on a website.
Uniform Resource Locator. It’s a website pages full address.
Usability is about how easy to use your website is. Do content, images, and navigation work together? Are interactive elements easier to use?
Short for User Experience. It’s connected to usability, providing a catch all term for the experience website visitors have on a particular page.
Widgets are applications that allow for additional features and functions on a website.
A Wireframe is the skeletal structure of a website. It’s one of the first steps in the web development process, which is then built upon as the project progresses.
What You See is What You Get – it’s the name for CMS tools that allow you to automatically apply text styles and graphics.
XML stands for Extensible Markup Language. It’s a set of rules for encoding documents that can be read by both humans and computers.
Now We’re Talking!
Being familiar with these web development words and phrases can really help to aid communication when working with a developer.
While your developer or agency will certainly offer help and support if you’re not 100% familiar with the terms they use, having a foundation of knowledge can help things run all the more smoothly.