The ultimate goal of every eCommerce owner is to drive traffic to their site and then convert that traffic into sales. But this is often easier said than done.
If you’re searching for ways to drive more traffic to your Magento store, you’ve come to the right blog.
Below you’ll find our top tips for increasing your eCommerce traffic numbers, from simplifying your website design to starting a business blog.
How to Drive Traffic to Your eCommerce Store
1. Keep Your Site Speedy
If it feels like we say this a lot, it’s only because it’s a very important point.
Your website needs to be fast to meet web user’s standards. 40% of online visitors will click away from a site that takes more than 3 seconds to load.
Page speed has also been a Google rank factor since 2010. If your site is sluggish there’s no way you’ll reach the number one spot for any Google search.
You can measure your page speed using Google’s PageSpeed Insights tool.
Then check out our blog on Magento performance optimization for tips on how improve speed and overall performance.
If you still need additional support, we also provide Magento Performance and Speed Optimization services. Our team of Magento experts can be on hand to help you improve your overall site performance, which will help to improve traffic flow and conversion rates.
2. Drive Traffic from Social Media
Whether you love it or hate it, social media is an important part of any online business strategy.
Social media is a valuable tool for marketers, and there are plenty of ways for you to utilize it. From posting the best pics of your products on Instagram to placing ads on Facebook.
There are so many platforms that you can use to your advantage, and each one comes with its own benefits and best ways to use it. You can read up on this in our blog about 10 must know social media platforms for boosting your reach.
In fact, it’s even possible to integrate social media directly into your Magento store with help from Magento extensions.
If you want your eCommerce store to be successful, you can’t afford to ignore the power of social media.
3. Start a Blog
The next way to drive traffic to your store is by creating and maintaining a business blog.
When starting out, not all business owners understand the importance of having a blog, but it’s actually a really valuable tool to drive traffic to your store.
The more content you put out into the internet, the more likely users are to see it. A well maintained blog can also show how much you know about your industry or niche, which can increase trust in you and your brand.
Growing a blog can take time, but there are plenty of ways to increase your readership and, by extension, the reach of your store.
4. Hone Your SEO Strategy
As we’re sure you already know – SEO stands for Search Engine Optimizaion and it’s integral to the success of your eCommerce store.
An effective SEO strategy includes thorough keyword research; creating stellar content; optimizing and maintaining site speed; and a plan to track your progress throughout the process.
If you’re new to SEO and aren’t sure where to start, we have plenty of resources available to help you better understand what’s needed.
5. Ensure You Have Responsive Design
More people than ever use their mobile devices to browse the internet, and even shop!
Responsive design is website design that automatically responds to users screen size, platform, and orientation. If your website is built with responsive design it means that users will have the best experience possible, regardless of the device they’re using.
User experience should be at the forefront of your mind when designing and building your website. If you want to drive traffic to your Magento store, it’s important to implement responsive design.
6. Use Email Marketing
In a world of social media and new marketing techniques, you might think that email marketing is no longer relevant. However, we’re here to tell you that assumption is incorrect – email marketing lists are still a very valuable tool to drive traffic to your website.
Emails with deals are a great way to hook in customers and bring them back to your site. There are loads of excellent email marketing tools out there, including the ones on our list of 7 best Magento email marketing services.
7. Build Backlinks
Google’s ranking algorithm takes a lot of different aspects into consideration when deciding how to rank web pages. Along with keywords, meta tags, page speed, and bounce rates is the number of links pointing to your site.
Link building is an important strategy if you want to drive traffic to your Magento store. As well as using social media to link back to your blogs and web pages, there are also a myriad of other link building strategies you can use too.
Legitimate backlinks are a great way to show Google that you’re website has authority. Building backlinks can take time, but it can really pay off in the long run.
All Good Things Take Time
Building a Magento store with healthy numbers of traffic each day, week, and month can take time. It’s not likely to happen overnight, so don’t be discouraged if your store doesn’t burst onto the scene.
It will happen, however, if you put in the time and energy to follow these tips. From making sure you have a solid foundation with responsive design and speedy load times to building your social media presence, every step will help to drive traffic to your store.
We hope you’ve found these tips helpful!