There are lots of options out there to build your eCommerce store. Here are the reasons to choose Magento.
Once upon a time, there weren’t many names in the CMS market. WordPress and Magento were two of the biggest, and competition was scarce.
Times have changed however, and now you’ll find there’s an overwhelming amount of choice. WordPress and Magento are still here – but now there’s Shopify, Squarespace, Wix, Drupal, Weebly, and Bigcommerce vying for your attention too.
Here at Cminds though, we’re big believers that you can’t beat the old hands.
We believe that Magento is still one of the best tools out there to build and host your eCommerce store. And we’re here to tell you why.
An Intro to Magento
Before we get into reasons to choose Magento, let’s first take a brief look at its history.
Inspired by one of the first eCommerce platforms, osCommerce, Magento was created by Roy Rubin and Yoav Kutner. The platform launched in 2008 and became a runaway success.
By 2009 it had become more popular then osCommerce and by 2011 it garnered investment from eBay.
In 2018, Magento was acquired by software giants Adobe in a $1.6 billion deal.
The platform is said to power over 250,000 websites and is beloved by web developers worldwide.
With a history this impressive, there’s no wonder there are so many reasons to choose Magento for your eCommerce store.
So, let’s jump right in.
Reasons to Choose Magento for eCommerce Stores
Here you’re find all of the reasons to choose Magento as your eCommerce platform.
1. Magento is An Open Source Platform
Magento is completely open source.
For those of you who aren’t au fait developer speak, open source means that a software’s original source code is freely available. Anyone take Magento’s source code and modify it in whatever way they want.
It means if you hire a developer, they can make any modifications to the code to develop the exact extensions that you want. No feature or functionality if off limits.
It’s one of the many reasons why developers revere Magento, and one of the many reasons to choose the platform for your eCommerce venture.
2. The Magento Community is Second to None
No other CMS has a community quite like Magento.
There’s a network of dedicated Magento developers, programmers, bloggers, and fans on hand to answer any question you have or fix any problem you run into.
There are more than a few forums where users discuss the platform, share tips and ideas, and support one another. There are even Magento meet-ups where you can meet fellow Magento fans face to face.
If a CMS can have a cult following, Magento has certainly got one. It’s a huge plus point and another one of our reasons to choose Magento.
3. The Scope for Scalability
Another of the reasons to choose Magento is its scalability.
In layman’s terms, this means that Magento can accommodate your webstore as you grow from small independent shop to fully-fledged business behemoth.
It’s mostly self explanatory as to why this is a positive, but we’re more than happy to spell it out. Magento’s scalability means that it will always be able to handle your needs. You won’t need to switch platforms – which can be arduous and time consuming.
You could even start off using the free version of Magento, before moving on to the Enterprise edition as your store begins to grow.
Scalbility is hugely important when choosing an eCommerce platform, so this is one of the big reasons to choose Magento.
4. Magento Will Boost Your SEO
Search engine optimization (a.k.a SEO) is hugely important for any and all eCommerce stores.
SEO is all about how your store ranks in search engines, most notably Google. Your website needs to be optimized for search engines so that customers can find you.
SEO is essential, but it’s not always straightforward. That’s why having a platform that makes the job easier is always a good idea.
Magento is an SEO friendly platform with tons of tools built in to help you optimize your site. These include SEO friendly URLs, tags and descriptions that are easy to add and edit, sitemaps, and more.
Magento helps to drive inbound traffic by nature, and it comes with tools that help to boost conversions. As this is the goal of every eCommerce store, it makes sense to choose Magento.
5. Big Names Use Magento
Magento is a well established platform used by some of the biggest brand names around – so you’ll be in good company when you choose it for your eCommerce store.
Global brands like The CocaCola Company, Ford, Fox, and Canon all use Magento to power their eCommerce stores.
We’re not just trying to dazzle you with flashy names here – the fact that all of these big name brands use Magento is important. It shows that the platform is trusted and that it’s features are world class. Not every CMS can say it’s used by global giants.
6. It Offers Easy Integration
Every CMS won’t have exactly what you need straight out of the box. That’s just a fact.
Integration with third-party services like payment gateways, order trackers, automation tools, and all kinds of Magento extensions is hugely important.
Another one of the reasons to choose Magento is because the platform makes integration with third party services a breeze.
It’s quick and easy to add any third party services you need to your Magento site. There’s no faffing here. Add popular tools like PayPal, MailChimp, and Quickbooks without any fuss.
7. Magento Stores Are User Friendly
Magento offers a great user experience to your customers, and this should be your priority as you launch your store.
The simple fact is, Magento stores are easy to navigate, with tons of user friendly tools at customer’s fingertips.
On top of this, Magento is optimized for mobile. This is a huge selling point in an eCommerce landscape that is rapidly becoming mobile focussed.
Magento stores make for a lovely buying experience. It’s one of the many reasons to choose Magento. This is backed up by how many stores have chosen Magento as their CMS over the years.
In Summary: Magento is Magic
There are so many reasons to choose Magento when building and launching an eCommerce store. It’s a powerful platform with a robust set of features that make it ideal for all kinds of businesses.
There’s so much on offer here – from Magento’s features to its awesome community of dedicated developers. After all, why do you think it’s remained to so popular for so long?