Online Shopping Statistics You Need to Know (2021)


Online Shopping Statistics You Need to Know (2021)

Keeping on top of the latest eCommerce news and online shopping statistics is not always easy. That’s why we’re here to keep you up to date!

If you’re in the eCommerce industry, knowing the facts about how people shop (and what the competition are doing) is good for business. So here are the online shopping statistics you need to know in 2021.

Online Shopping 2021: Everything You Need to Know

1. There are an estimated 24 million live eCommerce stores

One of the most contested online shopping statistics as there’s no exact figure available. However, it’s said that there are anywhere between 12-24 million eCommerce stores live across the globe.

2. Only 1M eCommerce sites make more than $1,000 a year

Only 1M eCommerce sites make more than $1,000 a year - Online Shopping Statistics You Need to Know (2021)

If that last statistic was overwhelming, you might be happy to learn that only around 1 million stores make more than $1,000 a year.

3. Millennials and Gen X spend 50% more time shopping online than older generations

That’s right, the younger generations spend considerably more time online shopping than their older counterparts. On average, they spend 6 hours a week vs 4 hours for everyone else.

4. 62% of buyers shop online at least once a month

Let’s drill down into that last statistic. According to a report by Epi, 62% of online shoppers make a purchase at least once per month. Another 26% shop once a week, and a further 3% shop once a day.

5. 40% of shoppers use their mobile device to research purchases

40% of shoppers use their mobile device to research purchases - Online Shopping Statistics You Need to Know (2021)

a lot of shoppers research their purchase before they click buy. According to Google, 40% do it on their smartphone. It’s just one mcommerce statistic that’s important to keep in mind.

6. China’s eCommerce market is worth $672 billion

This makes it the largest market in the world. The others in the top ten are:

    China – $672 billion
    USA – $340 billion
    United Kingdom – $99 billion
    Japan – $79 billion
    Germany – $73 billion
    France – $43 billion
    South Korea – $37 billion
    Canada – $30 billion
    Russia – $20 billion
    Brazil – $19 billion

If you want to know more, you can read the full report from Nielsen Global.

7. Americans prefer shopping online

Let’s look at some online shopping statistics from the USA for a minute. Over half of Americans (51%) say they prefer shopping online. An incredible 96% have made a purchase through the internet.

8. Amazon accounts for 45% of all eCommerce sales in the US

Amazon accounts for 45% of all eCommerce sales in the US - Online Shopping Statistics You Need to Know (2021)

Amazon is an online retail giant, as demonstrated by Statista.

In 2017, their market share was 37% and its only gone up from there. In 2019 they accounted for 45% of all online sales, and in 2020 this increased to 47%.

9. The B2B market is bigger than B2C

While the B2C market is worth an eye-watering $2.4 trillion, the B2B market is worth even more. It stands at an estimated $7.6 trillion.

It might be worth considering if there’s any way you can expand into the B2B market to get a slice of the pie!

10. 43% of eCommerce traffic comes from organic Google searches

While advertising can be helpful to boost your brand, it’s important to remember that a good portion of traffic still comes from organic Google searches. It’s definitely worth investing in a solid SEO plan.

11. 75% of shoppers search for new queries every month

Consumers are constantly searching for new items. In fact, 75% of those who make online purchases search for new queries every month. So, there will always be someone on the lookout for what you’re selling.

12. Checkouts with PayPal have a 70% higher conversion rate

Checkouts with PayPal have a 70% higher conversion rate - Online Shopping Statistics You Need to Know (2021)

When it comes to checking out, consumers want ease of use. PayPal can offer this. In fact, PayPal transactions have 70% higher checkout conversions than non-PayPal options.

13. eWallet is online shoppers preferred payment method

In 2019, 42% of shoppers paid for their purchase using an eWallet. These are digital wallets that make electronic transactions possible. Think Apple Pay, Google Pay, and, of course, PayPal.

14. Americans tell an average of 15 people about poor customer service

They’re more likely to talk about a poor experience than a positive one, telling an average of 15 people about a negative experience but only 11 about good customer service.

This stat alone makes it imperative to work on your customer service and deliver the best experience possible.

15. 57% of customers will abandon your site if it takes longer than three seconds to load

57% of customers will abandon your site if it takes longer than three seconds to load - Online Shopping Statistics You Need to Know (2021)

The importance of website speed can’t be overstated. Online shoppers have high standards for websites, and will click away if a page takes longer than 3 seconds to load.

That is one of the reasons to invest in a good Technical SEO service.

16. 69% of online shoppers want more reviews from eCommerce stores

We’ve said it once and we’ll say it again: shoppers trust shoppers. Consumers are more likely to purchase a product or service that has positive customer reviews. In fact, 77% of customers read product reviews before making their purchase. In addition, 68% want to see MORE reviews.

Adding reviews to your site is simple. You can even use our Review plugin for WordPress.

17. 56% of social media users follow brands to view their products

Social media and online shopping continue to converge. 56% of online shoppers use their social media to aid with shopping research, following brands to get a better look at products.

If you haven’t done so yet, now is the time to set up your social media channels!

Online Shopping Statistics in Summary

Online Shopping Statistics in Summary - Online Shopping Statistics You Need to Know (2021)

Staying in the know about consumer behaviour and online shopping statistics is valuable for all eCommerce store owners. Stats like these should drive your sales strategy and marketing plan, and they help you stay ahead of the curve!

For more valuable nuggets of knowledge, make sure you keep your eye on the CreativeMinds blog.