Magento is one of the most popular eCommerce platforms around the world. Recently acquired by Adobe, Magento continues to perform as one of the top eCommerce platforms globally.
As of 2020, there are more than 250,000 active eCommerce sites powered by Magento, this accounts for around 12% of all online stores.
Magento attributes its success to the platform’s high level of usability and customization.
It’s also helped by an army of Magento innovators, with over 315,000 trained developers worldwide. These innovators have created a robust resource of tested extensions that add a wide range of functions to your online store, helping to secure new users year on year.
Here at Creative Minds, we like to keep you updated on the latest facts and figures when it comes to all things eCommerce. To give you a clearer picture of the current state of affairs for Magento, we’ve taken a closer look at some of the latest statistics from the last two years.
Following this, we’ll also look at some of the challenges facing the platform, and our prediction for what might come next for Magento and its users.
Quick note: if even with this statistics you are not sure about which platform to use in your eCommerce, why not hire Magento consultants?
Quickfire Statistics About Magento
We know not everyone has the time to take a deep-dive into statistics, so we’ve compiled a quick list of need-to-know stats pertaining to Magento’s usage, geographical locations, and performance of its brands.
Here are the latest stats about Magento’s usage world-wide*:
- There are upwards of 250,000 Magento stores live on the internet.
- It’s used for 12% of all online retail stores.
- It powers 1.2% of the internet as a whole.
- Approximately 11,000 of the total Magento stores run on Magento 2.
- As of April 2020, Magento has a 1.4% market share of all websites that use content management systems (Source: w3techs).
- Magento is downloaded nearly 5,000 times every day.
- Almost 7,500 retailers migrated to Magento from other eCommerce platforms in the last year.
*Unless otherwise stated, all of the above figures are taken from Hosting Tribunal.
Here are the latest Magento stats pertaining to location*:
- The majority of Magento users are in the United States, with 39,612 sites.
- The country with the second most Magento powered websites is the United Kingdom, with 8,799 websites live there.
- Germany comes in third with a total of 7,609 sites using Magento.
- 9 of the top 10 countries for Magento stores are in North America and Europe with the exception of #8, Australia.
*These figures were all taken from Builtwith.com, and are correct at the time of writing (22/04/2020).
And here’s the latest on the performance of retailers that choose Magento:
- 202 Magento users are in the Internet Retailer Top 1000 list (Source: Maven eCommerce).
- Magento continues to be used and trusted by some of the biggest brands on the planet, including household names like Coca Cola and Ford.
- In the last two years, certain brands using Magento have seen a whopping 200% increase in growth, and more still have seen a 100% increase (Source: Magento).
- Magento handled $155 billion (USD) worth of transactions in 2018 and achieves this figure each and every year (Source: Hosting Tribunal).
- Magento developers are top when it comes to helping brands optimize their sales (Source: Yahoo! Finance).
The Battle of the eCommerce Platforms – Magento, Shopify, and WooCommerce
eCommerce is a rapidly expanding business sector, and there’s no denying that Magento now has some tough competition for the number one spot.
Put simply, there are now three main players in the world of eCommerce: Magento, Shopify, and WooCommerce. Magento was once the number one platform, leading the way for other eCommerce platforms, but it has since been overtaken by both Shopify and WooCommerce.
While Magento has fallen behind Shopify and WooCommerce in terms of customer share, that isn’t to say that the platform isn’t still producing impressive results for its users.
Magento announced that it was named as ‘the leading commerce solution’ in the ‘Internet Retailer’s annual Top 1000 ranking of leading eCommerce retailers’.
Magento continues to increase in popularity each year.
According to eCommerce migration experts Cart2Cart, 9% of online retailers migrated their website to Magento in 2019. It held the number three position for customer migration, again behind Shopify and WooCommerce – but these figures remain positive and it’s still very much a three-horse race as the top platform for migration tends to change every year.
And, as Cart2Cart themselves contest, these figures do not necessarily mean that ‘one platform is better than another’. A retailer’s choice of platform depends entirely on budget and technical know-how.
What’s next for Magento?
On top of the growing competition from Shopify and WooCommerce, the biggest challenge currently facing Magento is getting customers to migrate from Magento 1 over to its new branch, Magento 2.
The company is currently urging users to make the change, and even offering their online tutorials for free so businesses can continue to make the most of its services.
This is because the original platform is reaching end of life as of June 2020 and won’t receive further security updates, putting both companies and their customers at risk. It’s estimated that between 200,000 and 240,000 business websites have not yet implemented the switch-over.
If you use Magento and are daunted by making the move across to the newer version, we’re always here to help at Creative Minds with guides and tutorials. We also offer a range of useful extensions for Magento 2, so you won’t lose features along the way.
In terms of growth, the current situation across the globe means that eCommerce is experiencing yet another boom, which is good news for online retailers using Magento.
Having been acquired by Adobe in mid-2018, Magento shows no signs of slowing down. The platform continually improves its features, security, and in 2019 even hosted events and conventions around the globe to help eCommerce retailers get to know its services.
Confidence in Magento
Despite its challenges, Magento is a hugely innovative, smart, and exciting platform. We believe that Magento is a brilliant option for small and large businesses alike, and we’re certain that it will continue to see growth over the coming year.
In fact, estimates suggest that the number of online shoppers served by Magento websites could grow by 200% this year alone. However, this may see a further increase due to lockdown measures imposed in countries around the world due to COVID-19. Only time will reveal the true extent of the numbers, however.
In the meantime, if you want to take an even deeper dive into the latest statistics on Magento’s usage and market share, W3tech provides a comprehensive overview in their Magento Market Report.
To keep up to date on the latest Magento and eCommerce news, make sure you check back in on our Creative Minds blog regularly. We’ll keep you updated on the latest news, tips, and resources for Magento and WordPress.