Advanced Newsletter Subscription Extension
Our Magento Newsletter Extension is a marketing tool that allows you to collect valuable analytics about newsletter subscribers, such as browser language, date of subscription, page of subscription, and more.
The data collected from the Magento newsletter extension can then be sorted and filtered using various parameters, giving valuable insight on your overall marketing strategy and performance.
It allows you to explore customer segments and get to know your target audience to better market your Magento store.
How Newsletter Extension Works
The Newsletter Extension for Magento is a marketing tool that tells you what website pages are converting users into newsletter subscribers and which ones need to be improved.
| Store marketing personnel can use this Magento newsletter extension to learn about different customer segments, including which customer groups are engaged with the store brand and which need more work to be engaged. |
Registration information for newsletter subscribers |
Use the Magento Newsletter Extension to gather customer data
- A user’s location
- Page URL where the user was referred to the newsletter
- Date of newsletter subscription
- Date of first purchase a subscribed customer made in your Magento online store
Newsletter Extension Additional Resources
Newsletter Data Extension Features
Please check the user guide to learn more about the newsletter extension.
| Subscriber Management – Better manage your newsletter subscriber list. | |
| Newsletter Referral Source – Save information about the sources of pages from which the customer has subscribed | |
| Date of First Order – Save the date of each customer’s first order and sort records according to a customer’s email address. | |
| Date of Subscription – Save the date of when the customer subscribed. | |
| Date Filtering – Filter and sort data by date of subscription. | |
| First Order Filtering – Filter and sort data by first order date. | |
| Page Source Filtering – Filter and sort data by page source. | |
| Subscriber Analytics – Understand which pages or marketing campaigns convert newsletter subscribers | |
| Customer Insight – Understand customer segments and be able to target them accordingly. |
Newsletter Extension Image Gallery
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- Screenshot of the registration information for newsletter subscribers
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- Configuration Settings
Advanced Newsletter Extension Frequently Asked Questions
Please check the user guide to learn more about this extension.
What's the advantage of knowing the page of subscription?
In two ways. Firstly it allows you to pinpoint which pages better convert customers into newsletter subscribers to help you analyze what’s working and what’s not on your site. Secondly it can allow you to match certain newsletter content with customers who it most suits, who will be most interested in it.
How can I use the information collected by the extension?
All data about new subscribers is added to a user list where you can filter your subscribers according to different parameters. Export this as a Performance Report to inform your next campaign or marketing effort and to pinpoint which customers should receive which marketing content.
To learn more about this feature see this Help article.
Does the Newsletter data record when a customer subscribes or buys something on the store?
Either, or both or neither. The three pieces of information that the Advanced newsletter subscriptions extension tracks for each customer is date of first Order, date of subscription, source page of subscription and location information based on IP address of visitor
Can I export the data that is collected on Subscribers by the Extension?
Yes. There is an option to export the results either as a CSV or an XML file.
To learn more about this feature see this Help article.
