Authorized Store Seal Description
Authorized Store is a retailer/brand vetting service that confirms the authenticity and legitimacy of a retailer/store by verifying their dealer status with the brands/manufacturers that they post and sell in their online stores.
Once the Authorized Store Retailer Seal extension is installed, the seal and certificate verifies that the retailer/store has been vetted and approved for all brands carried, as “Authorized” by brands/manufacturers.
The Authorized Store seal displays retailer/store status as “Active”, including name and date. When the seal is clicked, a certificate pops up displaying approval process, approval requirements and consumer assurances. A link to the Retailer/Store Profile, located at Authorized Store provides consumers with a complete retailer/store provided description and listed credentials.
Why should your store have an Authorized Store Seal of Integrity and why is it different?
- Seal, Certificate and Profile identifies an e-store as Authorized for all brands.
- Get more sales/conversions through increased consumer confidence.
- Measure success with Certificate and Profile impressions via retailer analytics.
Most certification seals provide information related to the safe use and/or credibility of a website. These include seals that let consumers know if a site is secure from viruses and malware, seals that signify that an online store checkout process is secured by HTTPS SSL and seals that track/post consumer reviews/ratings. Oddly enough, non of these seals inform consumers that they are, most importantly, buying authentic products from an authorized source.
“Gray Market” or “ Diverted” products are sold through numerous distribution channels. These channels include e-commerce stores/websites and/or well recognized sites like Amazon. It’s almost impossible for a consumer to identify a legitimate source. Not anymore! An Authorized Store seal and certificate ensures consumers that they are buying authentic products from a vetted, manufacturer authorized retailer/store.