Magento is one of the most popular eCommerce platforms in the entire world. According to Magento’s website, more than 250,000 merchants around the globe pick Magento 2 as their eCommerce platform of choice. Magento is most popular in the United States, the United Kingdom, the Netherlands, Germany, and Australia. This highlights how their customer sites can be found in all corners of the globe.
In this blog we’re getting to know the small, mid-sized, and large customer companies who are benefiting from the power and flexibility that Magento offers. We’ll also learn more about how Magento leverages these brands to effectively sell products and services across the globe.
Magento Customer Sites Highlights
While the name Rubik’s might not ring any bells on its own, we bet if we say the words “Rubik’s Cube” you’ll know exactly the toy we mean. The Rubik’s Cube has been puzzling kids (and adults) alike since the 1970s, but there’s more to the company than the original cube. Selling a range of puzzles, Rubik’s uses Magento to give customers the best experience and keep up with ever present demand. Magento was chosen because of it’s user-friendly attributes.
“We needed a scalable solution that would allow the company to expand its business overseas, with a high level of flexibility,” as explained by Fabrice Druelle, Rubik’s eCommerce and Digital Marketing Director. The global company uses Magento 2 to ensure it’s always fully prepared for the holiday season rush.
With locations in seven different territories, this international coffee giant needed a way to reach their customers across the globe. Enter Magento, which provided a direct to consumer approach that was perfect for the businesses long term goals.
According to Alon Rax, VP of eCommerce for Strauss Coffee, “Our aim is to provide an affordable and quality cup of coffee at the touch of a button, once. We looked for a scalable platform that could offer multiple value propositions in different markets, sell multiple products under multiple brands to many audiences.” The scalability offered by Magento made it the perfect choice for this beverage behemoth.
Wherever you are in the world, there’s a good chance you have a product by this next company in your home or place of work. Hewlett Packard Inc., more commonly known as HP, is a pioneer of technology operating around the world. The tech company has a strong partnership with Magento spanning over a decade.
At the start of the 2010s HP’s Asia-Pacific division needed help reaching customers, and Magento took on the challenge. With their customer base ranging from individual shoppers in need of a home printer to small businesses looking to bulk buy laptops, HP Asia-Pacific needed a streamlined platform that could handle traffic from 5 countries.
As Herriot Stobo, Director of Omnichannel Innovation and Solutions for HP, explains:
“We needed agility across multiple segments of the platform, and a sustainable cost structure that would pave the way for our global deployment plan.” Magento was the best platform for the job, offering a flexible solution that would work across five nations and giving customers a localized experience.
With Magento, HP aimed to improve customer experience and retail point of sale systems across all stores. The “Click and Collect” system implemented with their Magento website improved revenue 23% across all five targeted countries.
When this makeup company experienced rapid growth, they needed an eCommerce platform that could handle it. Magento delivered. The beauty brand offers a range of MUA standard vegan cosmetics. So while its USP may have been niche in the past, it’s positioned itself as a leader in the cruelty free makeup movement.
Sigma has products in 250 retailers across 70 countries but the majority of its revenue comes from online shopping. Although its brick-and-mortar stores are popping up around the world, its digital sales continue to grow rapidly and Magento has provided the tools to this momentum going.
Dan Amundsen, Web Development Manager at Sigma, said “Sigma Beauty chose Magento because we needed a scalable platform that would fulfill the needs of both our growing B2C and B2B businesses. Hosting on the Magento Commerce Cloud AWS-based infrastructure was an exceptional bonus for our performance – something that will benefit our global network of customers both immediately, and long-term.”
Magento has helped to improve the overall customer experience. There’s a streamlined site structure and navigation, which includes exceptional support at every step of the customer journey. Magento provided the beauty brand with product detail pages, a fully optimized admin control panel, plus more that has helped them evolve and expand.
Canon Inc. is a multinational company that has been in operation for over 80 years. As a forefront name in camera and printing technology, Canon has had to move with the times – and that means providing customers with the best digital experience. Magento has helped the octogenarian brand to add value and convenience for customers through its eCommerce sities for Canon Australia.
Aman Bhalla, Senior Manager of Digital Commerce at Canon said, “We put the consumer at the heart of everything we do, and the results show it. Since launching with Magento, we’ve broken records month after month.”
With Magento, Canon Australia expanded the functionality of their eCommerce stores . Cross-selling picked up, and products for full camera setups were implemented so customers didn’t have to go searching for accessories or additional parts. The ability to pre-order and be added to waitlists were created as well. Canon Australia also implemented a reward scheme for loyal customers, encouraging deeper engagement, and driving repeat purchases from new and repeat customers to reach the company’s revenue goals.
At CreativeMinds, we can create Magento extensions for businesses of any size. We have a diverse and interesting list of customers who have used our products to further their successful businesses across the globe.
“The guys at CreativeMinds are experts and enthusiastic hard workers. They are not only determined to complete the job, but also to do it in an efficient way. I know, because I worked with professionals with less ability and learned the lesson.” – David Botbol, Owner of eCommerce store Skintrends.
Magento is an incredible eCommerce platform which works to improve B2B and B2C companies in many ways. Magento is an effective solution for small business, large business, and everything in between thanks to its customization options and user-friendly interface.
This list of companies – some of them global household names – shows that Magento is a versatile platform and can cater to businesses from any product or service niche in any part of the world. Magento has proven time and time again that it can help any eCommerce business to make sales and find success.