Online transactions skyrocket during the holiday season, which means more issues with online checkouts can also arise.
It’s important to have tools to improve the customer experience during this time.
One of the more common error messages to receive during checkout are error messages including coupon codes. Coupon codes are often used during the holiday season to boost sales, which increases profits but can also lead to technical issues like error messages.
Having an extension like the Custom Coupon Code Error Message extension is important because it explains the error immediately and allows the customer to makes the change and continue with the order.
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The Impact of Holiday Sales on the E-commerce Market
According to WebSiteSetup, in 2016 holiday shopping generated over $84 billion, with mobile sales making up just over $20 billion. Holiday sales are important because they account for 20% of sales, usually almost 30% for individual retailers. In short, there is a major demand for products around the holiday season, including the e-commerce market.
This contributes to the fact that Black Friday through late December generates one-third to nearly half of revenue compared to the rest of the year, largely due to these discounts.
The three busiest holiday e-commerce shopping days have regularly been Black Friday, December 22nd, and December 23rd, at least in the United States. Due to holiday sales and discounts alone, one in five shoppers will make an impulse purchase.
Having a majority of e-commerce revenue come from holiday sales means there is a major focus on discounts and pushing products during this time of year. But custom coupons, discounts, and sales are not the only areas which see an increase in usage during this time. Magento usage also increases exponentially during the months of the holiday season.
The Impact of Holiday Sales on Magento Usage
There are over a half a million websites using Magento, focusing on many different industries of sales in many different countries around the world. As sales increase during the holiday season, the two industries that see more activity through Magento are shopping and business, according to BuiltWith.
This spike in Magento usage is due to companies increased sales, discounts, and extensions designed specifically to streamline online orders. Much like holiday e-commerce sales, Magento usage increases during the holiday season, more so than the rest of the year.
The majority of these websites that use Magento are based in the United States, the United Kingdom, the Netherlands, and Germany.
People are largely using websites and mobile devices to make purchases online, and Magento stores are a big part of that. Over 90% of shoppers will look for discounts before buying, especially during the holidays.
The majority of orders are made on desktops, which is the preferred Magento platform, with mobile sales increasing each year, with 70% of orders added through mobile devices being completed.
Impact on Support
With an increase in e-commerce sales and Magento usage also comes an increase in support. The more products are made and orders are sold, the more issues will arise from that process, statistically speaking. However, having tools in place to prevent potential problems with orders and deal with issues quickly.
It’s important to have helpful support to ease frustration and prevent a decrease in orders. Having issues resolved quickly improves sales and overall website performance and business success. Having resources in place to prevent issues is key to successful sales, as long as these resources do not take away from sales or waste time.
Custom Coupon Code Error Message Extension
Customer support is an important element for a business to have during the holidays. The custom coupon code error message extension allows businesses to avoid the frustration of problems at checkout with custom error messages. With this extension, stores can see errors when coupon codes aren’t able to be added to orders.
With the holidays quickly approaching, it’s important to streamline the checkout process and optimize customer support. This extension lets store administrators create and display custom error messages when customer attempt to apply a coupon code to their order and the discount cannot be applied.
Conclusion
The Custom Coupon Code Error Message Extension for Magento 2 is an excellent choice for store administrators to improve customer support during the holiday season. This extension explains the error to the customer to eliminate confusion and keep the sale on track. Extensions such as this one streamline the online checkout process and prevent a decrease in sales.
This extension is ideal for companies large or small that handle an excess of orders around the holiday season. Especially those that create and use coupon codes, as buyers are more likely to purchase products with discounts. With this tool, users can see the issue immediately at checkout and know how to resolve it. The administrators can also see a report of the errors and messages and make changes for the future accordingly.
