Everyone is familiar with Google. Google is an American technology company that created one of the most widely used search engines of all time. These days, Google provides dozens of different services from keyword help to advertising.
Google is not the only search engine that exists. There are many other options and alternatives that can provide excellent search results. These alternative search engines can be tailored to specific audiences as well.
When talking about search engines, search engine optimization, SEO, is also important to talk about since they go hand in hand. All of your content should be optimized for search engine options so that your content can find as many relevant users as possible.
Search engines and search engine optimization are really connected to how visible your content becomes to users. Searches determine what results come back for people to click on, so SEO and the search engine you choose is super important for your website success.
The search engines in this list and the search engine optimization plugins are all different choices with a variety of features that will bring back different search results. Preparing your content to be visible to the greatest amount of people should be a major part of improving your website to be successful.
DuckDuckGo has gotten a name for itself as the “Anti-Google” search engine and it is all about privacy. This is a search engine that allows you to search for information without your browser tracking your data or information.
DuckDuckGo is free and pulls information from hundreds of websites. Users can see information on social media or other online sources and then search it in DuckDuckGo to see the accuracy of the information. Basically a fact-checker with great privacy options.
Ecosia is a unique search engine that is also helping save the planet. Google searches emit carbon dioxide, and Google definitely has an impact over the environment, due to the large amounts of energy it uses in its data centers around the world.
Ecosia exists to reverse this, by donating over eighty percent of its profits to tree planting projects. About fifty searches equals one tree planted. So you can search for content and save the planet at the same time.
Most people are familiar with Bing, another major search engine, which is actually created by Microsoft. It’s the second largest search engine after Google and has similar features like translations and time conversions as well.
Bing is known for fast results, although there is no added privacy to using this search engine, and Bing does collect data like Google to provide better and more relevant search results. If you don’t want to use Google, and still use a major search engine, Bing is probably the right choice for you.
1) Keyword Hound
The SEO Keyword Hound Plugin by CreativeMinds is a keyword management tool that tells users where to place keywords and does a complete competitive keyword analysis in just five steps. Your keywords are compared to your competitor’s and you get feedback on the best options to use.
Users can create a keyword list that includes alternative spellings of words to improve search results in foreign translations. Your keywords are compared to your competitor’s and all of your page metrics are tracked with changes to see the keyword progress.
This keyword Hound SEO plugin is available as part of the All Access WordPress Plugin Bundle for $249 and includes 99+ plugins as well as future plugins and 1 year of full support and updates.
RankMath is a free WordPress plugin that can improve your search engine ranking for content. This plugin provides advanced previews of improved SEO content, so you can see how the content will look when it appears in search engines.
The plugin is user-friendly and uses a modular framework so admin can simply enable or disable modules they want to use for SEO. This plugin can also be integrated with Google Search Console to view your on-page SEO all in one place.
3) Broken Link Checker
Broken Link Checker is a simple and important plugin for search engine optimization. Having broken links means your content won’t be accessible by anyone, either visiting your website or through a search engine. Depending on the size of your website this process can take anywhere from a few minutes up to an hour or more.
This free WordPress plugin will examine your website to find broken links that need to be fixed. The fixes are made with the click of a button. Having broken links can bring down your website’s SEO, so it’s important to check for broken links often.
Google may be the most well-known search engine, but it is not the only option. In fact, there are over a dozen search engine option, some global and some more local, that exist for people to use. The major search engines are Google, Bing, and Yahoo.
Countries like Switzerland have their own search engine, (it’s called Swisscows and links to Bing) and focus on issues like upping privacy or blocking unsafe content from search results. There are also search engines that focus on social issues like the carbon dioxide footprint and donating money to planting trees to create more oxygen.
In addition to search engines, there are search engine optimization tools that can help improve your website SEO without you doing a lot of work. These WordPress plugins in this list have many features that can make your content more search engine ready or suggest changes. The broken link checker is essential because broken links mean your content isn’t even being accessed.