A Coupon is a ticket that is used for receiving financial discounts or rebates for products and services. Online and offline business uses coupons to promote their products. More commonly today, eCommerce businesses are using them to increase online sales. E-coupons are used by eCommerce businesses for customers to enter a code when they make a purchase. A coupon code is entered during the customer shopping checkout, which applies a discount and finalizes their transaction. A coupon code includes a series of numbers or a combination of numbers and letters.
Coupons are issued by eCommerce businesses in the following ways.
- Reward programs.
- Rewards for returning customers.
- First time customers.
- Advertising campaigns
Ecommerce businesses on the Magento® platform offer various types of coupons to their customers. They can send customer coupon codes in an email, newsletter, advertisements or catalog. There is also a provision for mobile users.« Back to Glossary Index