Cost Per Acquisition or CPA refers to the average cost of acquiring leads or customers. It is most commonly associated with Search Engine Marketing (SEM). CPA is calculated by dividing the cost of advertising by the number of leads or customers for a given period of time. (Source Internet Marketing Glossary.)
« Back to Glossary IndexRelated Articles
Choosing the Right Tool: A Guide to the 5 Best Glossary Plugins for WordPress
Top 5 Blog Widgets Plugins for WordPress in 2020
How to Add to Interactive Content To WordPress With the Quiz Manager Plugin
Charging a WordPress Content Subscription (5 Profitable Ways to Earn)
[WP101] Debugging and Finding Errors in WordPress
How to Use Product Recommendations on your WordPress Site
Featured CM Plugins
Member Directory Levels
Offers multiple member level types in the directory, each with unique appearance options and control over fields like description, logo, and videos. [More Info]
FAQ Community Submissions
Allows anonymous users to submit questions to the FAQ knowledge base, with moderation for both questions and answers [More Info]
Location Manager User location
Lets users continuously share their current position, add time-dependent or polygon locations via browser button or API [More Info]
Course Catalog Dashboard Addon
Allows course admins to view all created courses, participants, and registrations through a visually intuitive backend dashboard. Access student contact details, payment information, and registration details [More Info]