B2B (Business to Business) is a term commonly used in eCommerce to describe transactions that are conducted between businesses. Manufacturers, retailers and wholesalers typically conduct business-to-business transactions, such as buying and selling of products, services, and information with each other. Often these transactions do not involve the consumer.
Some examples of business-to-business transactions include:
- A Magento® extension developer selling extensions or modules to a web design company.
- A restaurant supplier wholesales plastic forks and plates to a restaurant.
- A small business insurance provider may sell insurance to law firm.
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