Rashty David,

CreativeMinds Glossary

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  • a

  • A Round
    The first major round of business financing by private equity investors or venture capitalists. In private equity investing, an "A" round, or Series A financing, is usually in the form of convertible preferred stock. An "A" round by external investors generally takes place after the founders have used their seed money to provide a "proof of concept" demonstrating that their business concept is a viable - and eventually profitable - one. (Source Investopedia)

  • A/B Testing
    A/B testing is an experimental approach to user experience design, which aims to identify changes to web pages that increase or maximize an outcome of interest / KPI (e.g., click-through rate for a banner advertisement). As the name implies, two versions (A and B) are compared, which are identical except for one variation that might impact a user's behavior. Version A might be the currently used version, while Version B is modified in some respect.

  • Abbreviation
    An abbreviation (from Latin brevis, meaning short) is a shortened form of a word or phrase. Usually, but not always, it consists of a letter or group of letters taken from the word or phrase. For example, the word abbreviation can itself be represented by the abbreviation abbr., abbrv. or abbrev.
    CM Tooltip Pro+ has support for abbreviation for each term entry in the glossary. Once defined both the term and it's abbreviation will be linked and highlighted in post and pages and both will appear as entries in the glossary index.

  • Above the Fold

    Above the Fold is the first section of the web page that visitors see on your ecommerce site. This top section of the webpage is what the user sees without scrolling. This is very important to eCommerce because this area often determines whether a visitor stays or navigates to another site. It should have important information such as links to product pages, cart, checkout and any other element that will help to convert this user into a customer.

    Here are some key components that should be above the fold on an ecommerce webpage.

    • Navigational links and a search box.
    • Sales and special offers, such as free delivery.
    • Shopping cart information
    • Links to product pages
    • Product images.
    • Relevant keywords for key products.
    • Informative information.
    • Product videos.
    • Your store phone number

    On Magento® eCommerce web pages, for example, product pages should have these and other key components and links located above the fold.

  • Ad Rotation
    Ads are often rotated into ad spaces from a list of banners. This is usually done automatically by software on the Web site or at a central site administered by an ad broker or server facility for a network of Web sites.

    The CM Ad changer supports Ad Rotation so the user may see more than once banner on the same page on the same location over a defined period of time. The site owner can define the amount of time each banner is shown before it is rotated

  • Ad Server
    A computer that delivers and tracks advertisements independent of the web site where the ad is being displayed. Use of an ad server helps establish trust between an advertiser and publisher since the statistics are maintained by a objective third party.

    The CM Ad Server comes with two modules. One is an Ad Server which can be installed on any WordPress site and the other is an Ad client which can be installed on many WordPress sites and can connect to the ad server to receive campaign information

  • Admin Panel
    An admin panel or administrative dashboard is the default management section or administrative home page section for your eCommerce store front. It typically displays key information such as orders, content, sales, recent searches, reports, and charts. It also provides an overview of the store content and recent activity. This page is seen when you log in as an administrator. As an administrator you can configure settings, adjust appearance, and edit account information. You can also view, modify, or delete information that is relevant to your Magento® eCommerce store.

    On a Magento® admin for instance, you can view, modify or delete the following information:
    Add/edit and delete products, categories or any attribute regarding the catalog products.

    • Search terms


    • Manage orders and shipments


    • Sales Statistics


    • Lifetime Sales


    • Store configuration like language, currency and location.


    • Much more...





    Magento® allows you to conveniently manage these and other important information in the administrative dashboard of your eCommerce website.

  • Affiliate

    An affiliate is a partner who is paid a commission based on the results received from marketing of products, services, and information. Affiliates help to promote products and services, as well as attract customers to a website. To be an affiliate, one would have to join an affiliate program. Ecommerce businesses often recruit visitors and customers to their website in their affiliate program through promotions, links and ads.

    Affiliates receive commissions when visitors or customers click on links to another merchant’s website. Commissions are based on various factors, such as number of clicks, sales, type of affiliate program and performance. There are also other determinants, such as traffic, content and percentage for scaled commissions.

    The Magento® eCommerce community provides extensions and modules that run affiliate programs on Magento-based eCommerce stores.

  • Affiliated Product Name- Example
    Place your short Affiliated product description here....

    Here you can:

    • Elaborate about the product
    • Add images
    • Add videos

  • Agile
    Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It is a conceptual framework that promotes foreseen interactions throughout the development cycle.

  • Alpha
    The alpha phase of the release life cycle is the first phase to begin software testing. Alpha software can be unstable and could cause crashes or data loss. The exception to this is when the alpha is available publicly, in which developers normally push for stability so that their testers can test properly. (Source WikiPedia)

  • Alt Attribute
    The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. It is also used by "screen reader" software so that a person who is listening to the content of a webpage (for instance, a person who is blind) can interact with this element. In HTML 4.01, the attribute is required for the img and area tags. It is optional for the input tag and the deprecated applet tag.

    The CM Ad Changer allows campaign manager to define the Alt tag per each banner

  • Apache

    The Apache HTTP Server, commonly referred to as Apache is a web server software which typically run on a Unix-like operating system, and was developed for use on Linux.(Source WikiPedia)

  • API
    API, an abbreviation of application program interface, is a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together. The API allows programmers to use predefined functions to interact with a service or an application. (Source: WebOpedia)

  • Application programming interfac
    API, an abbreviation of application program interface, is a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together. The API allows programmers to use predefined functions to interact with a service or an application. (Source: WebOpedia)

  • Attachment
    An attachment can be almost any file. When someone attaches a file to a person's post (question) they are uploading the file to the forum's server. Forums usually have very strict limit on what can be attached and what cannot (among which the size of the files in question). Attachments can be part of a thread.

    CM Answers Pro support attaching files to questions. Administrator can limit the size of the attachment and the file type

  • b

  • B2B
    B2B (Business to Business) is a term commonly used in eCommerce to describe transactions that are conducted between businesses. Manufacturers, retailers and wholesalers typically conduct business-to-business transactions, such as buying and selling of products, services, and information with each other. Often these transactions do not involve the consumer.

    Some examples of business-to-business transactions include:


    • A Magento® extension developer selling extensions or modules to a web design company.

    • A restaurant supplier wholesales plastic forks and plates to a restaurant.

    • A small business insurance provider may sell insurance to law firm.




    We provide a full B2B solution for Magneto, please contact us for more information .

  • B2C
    B2C or Business to Consumer is a term used to describe transactions between businesses and consumers. Businesses typically provide goods or services to the end consumer. Businesses and consumers can perform transactions online and offline, but the acronym B2C is primarily used to describe transactions conducted by an online or eCommerce business. In this technological environment, consumers shop for services and products from online businesses. B2C refers to all transactions that are conducted between the eCommerce owner(s) and customers only, and not with other businesses..
    The Magento® platform provides ecommerce solutions for online businesses to conduct business to consumer transactions. It provides customers and visitors with easy to navigate B2C stores. Magento® allows online stores to integrate both B2C and B2B solutions. Stores such as these can provide products and services simultaneously to both consumers and businesses .

  • Banner
    A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement known as a "click through." In many cases, banners are delivered by a central ad server.

    The CM Ad Changer supports all type and size of banners

  • Beta
    A beta version of a program, game etc... is an unfinished version released to either the public a select few or whoever signs up to beta test it for bugs or glitches (Source: Urban Dictionary) The focus of beta testing is reducing impacts to users The process of delivering a beta version to the users is called beta release and this is typically the first time that the software is available outside of the organization that developed it. (Source WikiPedia)

  • Bootstrapping
    Bootstrapping involves launching a business on a low budget. Practically this means that you’ll outsource your design and development, you‚’ll rent your servers, you won‚’t have an office and you’ll have no salary. Everything else, you’ll have to pick up yourself and learn as you go along.”

  • Bounce Rate
    Bounce rate or exit rate is a term used in internet marketing to describe the percentage of visitors that leave a website after viewing only one page. The page may be the website homepage or any other landing page which the store owner has built. High bounce rate means that visitors have left the landing page without navigating to any other pages. In an eCommerce business, bounce rates measure how well the landing page, or generally the homepage, is converting visitors into customers. The bounce rate can also indicate how well a landing page is performing in terms of design and structure. If an eCommerce store or a specific landing page has a high bounce rate, this indicates that the visitors are not enticed enough by the content, aesthetics, products, content, or design of the page. A bounce rate of over 80% on an ecommerce webpage is a strong indicator that a webpage needs to be revamped. The average bounce rate should not be more than 50%, according to Inc.com.

    Ecommerce merchants with a Magento® storefront may at some point experience high bounce rates. Some common issues often related to this is due to:

    • Popups – Visitors to do not like to see popups and popup ads, so they navigate to another page or website.

    • Poor Design & Content – If the design is poor and the content is not relevant enough or not made visible to a visitor, they likely will not stick around.

    • Incompatible Theme – A website theme that does not correlate or blend with the website’s products or objective will lose visitors.

    • Navigation & Links – Webpages with poor navigation and insufficient links to product pages will be dismissed early by new visitors.



  • Breadcrumb

    Breadcrumb is a navigation aid that helps visitors knows where they are located on an eCommerce store. This term was derived from the Hansel and Gretel fairytale where a trail of breadcrumbs was used to find their way home. Similarly, breadcrumb navigation helps visitors keep track of the their location on a eCommerce store. The breadcrumb is displayed hierarchically to show the exact location of the webpage in relation to other sections on the site.

    It is also helpful for SEO purposes because it helps search engines to easily locate product pages. Here is an example of breadcrumb navigation: Home > Toys > Boys > Trucks. This can be used as a form of shortcut to locate and identify specific section of the store or line of products. It provides a trail of links, in this case, to the Trucks page.
    Breadcrumbs can be used on Magento® stores to show where pages are located within the store. Along the breadcrumb trail visitors can select a link to return to the previous page or back to the Magento® store homepage.
    { Note: You can use a screenshot of a breadcrumb trail in Magento. Here is a link that you can refer to: http://www.magentocommerce.com/knowledge-base/entry/breadcrumb-trail. }

  • Burn Rate
    The rate at which a new company uses up its venture capital to finance overhead before generating positive cash flow from operations. In other words, it's a measure of negative cash flow.

  • Business Model
    A business model describes the rationale of how an organization creates, delivers, and captures value. It is a visual chart with elements describing a firm’s value proposition, infrastructure, customers, and finances.

  • c

  • Call Option
    An agreement that gives an investor the right (but not the obligation) to buy a stock, bond, commodity, or other instrument at a specified price within a specific time period. (Source Investopedia)

  • Campaign
    An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

    The CM Ad Server hold all banners inside a campaign. This also include campaign metadata and also campaign settings

  • Card sorting
    Card sorting is a simple technique in user experience design whereby a group of subject experts or "users", however inexperienced with design, are guided to generate a category tree or Taxonomy. It is a useful approach for designing information architecture, workflows, menu structure, or web site navigation paths (Source: WikiPedia)

  • Chargeback
    A Chargeback happens when a consumer requests that their credit card company process a refund. The credit card company will then access the merchant’s bank account or contact the transaction payment system company and ask to remove the amount that the customer requested. At this point, the issuing bank, payment gateways, and or the merchant's bank can charge the merchant a fee for the chargeback cost.

    A chargeback occurs if the customer suspects fraud or experiences dissatisfaction with the product or service. This occurs more frequently in eCommerce businesses because the customer may or may not experience fraud or may become dissatisfied without being directly contacted. There are, however, many ways that eCommerce businesses that use Magento® can reduce the frequency of chargebacks, these are:

    • Provide full details of the product or service, such as size, weight, description and images.

    • Specify delivery methods, delivery dates and times.

    • Provide a detailed refund policy.



  • Checkout Process
    The checkout process involves steps to complete the purchase of a product or service
    The checkout is the most sensitive part in the shopping experience and the rate of shopping cart abandon is an important indicator for problems found in the checkout
    Here is a standard checkout process that is normally used by ecommerce businesses.

    • 1. Shipping address is entered in a form.

    • 2. Shipping method is selected.

    • 3. Payment method is selected.

    • 4. Items are reviewed in the shopping cart.

    • 5. Order is confirmed and payment is made.



    Some eCommerce platforms, like Magento® offers a one page check out process. The module provides multiple options on a single page and makes the check out process quick and easy.

  • Click rate
    The click rate is the percentage of ad views that resulted in clickthroughs. Although there is visibility and branding value in ad views that don't result in a clickthrough, this value is difficult to measure. A clickthrough has several values: it's an indication of the ad's effectiveness and it results in the viewer getting to the advertiser's Web site where other messages can be provided. A new approach is for a click to result not in a link to another site but to an immediate product order window.