CreativeMinds Glossary

The CreativeMinds Glossary includes terms from both the Magento and WordPress lexicon. Many terms are general and are relevant for both WordPress Plugins and Magento Extensions, while others may be more specific. You can also filter terms by categories listed below.

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  • A Round
    The first major round of business financing by private equity investors or venture capitalists. In private equity investing, an "A" round, or Series A financing, is usually in the form of convertible preferred stock. An "A" round by external investors generally takes place after the founders have used their seed money to provide a "proof of concept" demonstrating that their business concept is a viable - and eventually profitable - one. (Source Investopedia)
  • A/B Testing
    A/B testing is an experimental approach to user experience design, which aims to identify changes to web pages that increase or maximize an outcome of interest / KPI (e.g., click-through rate for a banner advertisement). As the name implies, two versions (A and B) are compared, which are identical except for one variation that might impact a user's behavior. Version A might be the currently used version, while Version B is modified in some respect.
  • Abbreviation
    An abbreviation (from Latin brevis, meaning short) is a shortened form of a word or phrase. Usually, but not always, it consists of a letter or group of letters taken from the word or phrase. For example, the word abbreviation can itself be represented by the abbreviation abbr., abbrv. or abbrev.CM Tooltip Pro+ has support for abbreviation for each term entry in the glossary. Once defined both the term and it's abbreviation will be linked and highlighted in post and pages and both will appear as entries in the glossary index.
  • Above the Fold
    Above the Fold is the first section of the web page that visitors see on your ecommerce site. This top section of the webpage is what the user sees without scrolling. This is very important to eCommerce because this area often determines whether a visitor stays or navigates to another site. It should have important information such as links to product pages, cart, checkout and any other element that will help to convert this user into a customer.Here are some key components that should be above the fold on an ecommerce webpage. Navigational links and a search box. Sales and special offers, such as free delivery. Shopping cart information Links to product pages Product images. Relevant keywords for key products. Informative information. Product videos. Your store phone numberOn Magento eCommerce web pages, for example, product pages should have these and other key components and links located above the fold.
  • Admin Panel
    An admin panel or administrative dashboard is the default management section or administrative home page section for your eCommerce store front. It typically displays key information such as orders, content, sales, recent searches, reports, and charts. It also provides an overview of the store content and recent activity. This page is seen when you log in as an administrator. As an administrator you can configure settings, adjust appearance, and edit account information. You can also view, modify, or delete information that is relevant to your Magento eCommerce store.On a Magento admin for instance, you can view, modify or delete the following information:Add/edit and delete products, categories or any attribute regarding the catalog products. Search terms Manage orders and shipments Sales Statistics Lifetime Sales Store configuration like language, currency and location. Much more...Magento allows you to conveniently manage these and other important information in the administrative dashboard of your eCommerce website.
  • Affiliate
    An affiliate is a partner who is paid a commission based on the results received from marketing of products, services, and information. Affiliates help to promote products and services, as well as attract customers to a website. To be an affiliate, one would have to join an affiliate program. Ecommerce businesses often recruit visitors and customers to their website in their affiliate program through promotions, links and ads. Affiliates receive commissions when visitors or customers click on links to another merchant’s website. Commissions are based on various factors, such as number of clicks, sales, type of affiliate program and performance. There are also other determinants, such as traffic, content and percentage for scaled commissions. The Magento eCommerce community provides extensions and modules that run affiliate programs on Magento-based eCommerce stores.
  • Affiliated Product Name- Example
    Place your short Affiliated product description here.... Here you can: Elaborate about the product Add images Add videos
  • Agile
    Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It is a conceptual framework that promotes foreseen interactions throughout the development cycle.
  • Ajax
    Ajaxan acronym for Asynchronous JavaScript and XML is a group of interrelated web development techniques used on the client-side to create asynchronous web applications. With Ajax, web applications can send data to, and retrieve data from, a server asynchronously (in the background) without interfering with the display and behavior of the existing page. (Source: WikiPedia)
  • Alpha
    The alpha phase of the release life cycle is the first phase to begin software testing. Alpha software can be unstable and could cause crashes or data loss. The exception to this is when the alpha is available publicly, in which developers normally push for stability so that their testers can test properly. (Source WikiPedia)
  • Apache
    The Apache HTTP Server, commonly referred to as Apache is a web server software which yypically run on a Unix-like operating system, and was developed for use on Linux.(Source WikiPedia)
  • API
    API is the abbreviation for Application Programming Interface. An API includes a set of routines, protocols and libraries for building software applications. It may also include data structures and object classes. Programmers use APIs to process requests; connect with applications, or web services. An API is also capable of accessing databases, computer programs and simplifying GUI (Graphical User Interface) components. It streamlines the development of software applications by using them as building-blocks. Along with software applications, APIs are used in operating systems and website developments such as in eCommerce websites. Magento supports many extensions that include API's and their connection to external services such as package delivery, transaction and payments systems, point of sales systems and location based systems. API's allow eCommerce owners to incorporate extensions externally. Magento API - The Magento API provides developers with the ability to manage a Magento store by providing API requests for informational resources such as customers, categories, products and orders. It also allows you to manage shopping carts and inventory. Application Programming Interface or API is commonly used in ecommerce businesses. It provides web applications that streamline the transaction process of products and services. Customers, sellers, and providers benefit from APIs in the buying and selling process. The following information describes how each of these plays a role and benefit from APIs. Customers can easily and quickly complete transactions. Sellers receive payments in a faster time. Providers, such as Magento, offers APIs to help with ecommerce store management. For example, Magento provides SOAP API to eCommerce stores so they can manage: Customers Products & Sales Shopping Carts & Inventory. As a provider, Magento provides the API to the seller and the customer uses the API that is built on a eCommerce platform to get the product or service.
  • Application programming interfac
    API is the abbreviation for Application Programming Interface. An API includes a set of routines, protocols and libraries for building software applications. It may also include data structures and object classes. Programmers use APIs to process requests; connect with applications, or web services. An API is also capable of accessing databases, computer programs and simplifying GUI (Graphical User Interface) components. It streamlines the development of software applications by using them as building-blocks. Along with software applications, APIs are used in operating systems and website developments such as in eCommerce websites. Magento supports many extensions that include API's and their connection to external services such as package delivery, transaction and payments systems, point of sales systems and location based systems. API's allow eCommerce owners to incorporate extensions externally. Magento API - The Magento API provides developers with the ability to manage a Magento store by providing API requests for informational resources such as customers, categories, products and orders. It also allows you to manage shopping carts and inventory. Application Programming Interface or API is commonly used in ecommerce businesses. It provides web applications that streamline the transaction process of products and services. Customers, sellers, and providers benefit from APIs in the buying and selling process. The following information describes how each of these plays a role and benefit from APIs. Customers can easily and quickly complete transactions. Sellers receive payments in a faster time. Providers, such as Magento, offers APIs to help with ecommerce store management. For example, Magento provides SOAP API to eCommerce stores so they can manage: Customers Products & Sales Shopping Carts & Inventory. As a provider, Magento provides the API to the seller and the customer uses the API that is built on a eCommerce platform to get the product or service.
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  • B2B
    B2B (Business to Business) is a term commonly used in eCommerce to describe transactions that are conducted between businesses. Manufacturers, retailers and wholesalers typically conduct business-to-business transactions, such as buying and selling of products, services, and information with each other. Often these transactions do not involve the consumer. Some examples of business-to-business transactions include: A Magento extension developer selling extensions or modules to a web design company. A restaurant supplier wholesales plastic forks and plates to a restaurant. A small business insurance provider may sell insurance to law firm.We provide a full B2B solution for Magneto, please contact us for more information .
  • B2C
    B2C or Business to Consumer is a term used to describe transactions between businesses and consumers. Businesses typically provide goods or services to the end consumer. Businesses and consumers can perform transactions online and offline, but the acronym B2C is primarily used to describe transactions conducted by an online or eCommerce business. In this technological environment, consumers shop for services and products from online businesses. B2C refers to all transactions that are conducted between the eCommerce owner(s) and customers only, and not with other businesses..The Magento platform provides ecommerce solutions for online businesses to conduct business to consumer transactions. It provides customers and visitors with easy to navigate B2C stores. Magento allows online stores to integrate both B2C and B2B solutions. Stores such as these can provide products and services simultaneously to both consumers and businesses .
  • Beta
    A beta version of a program, game etc... is an unfinished version released to either the public a select few or whoever signs up to beta test it for bugs or glitches (Source: Urban Dictionary) The focus of beta testing is reducing impacts to users The process of delivering a beta version to the users is called beta release and this is typically the first time that the software is available outside of the organization that developed it. (Source WikiPedia)
  • Bootstrapping
    Bootstrapping involves launching a business on a low budget. Practically this means that you’ll outsource your design and development, you‚’ll rent your servers, you won‚’t have an office and you’ll have no salary. Everything else, you’ll have to pick up yourself and learn as you go along.”
  • Bounce Rate
    Bounce rate or exit rate is a term used in internet marketing to describe the percentage of visitors that leave a website after viewing only one page. The page may be the website homepage or any other landing page which the store owner has built. High bounce rate means that visitors have left the landing page without navigating to any other pages. In an eCommerce business, bounce rates measure how well the landing page, or generally the homepage, is converting visitors into customers. The bounce rate can also indicate how well a landing page is performing in terms of design and structure. If an eCommerce store or a specific landing page has a high bounce rate, this indicates that the visitors are not enticed enough by the content, aesthetics, products, content, or design of the page. A bounce rate of over 80% on an ecommerce webpage is a strong indicator that a webpage needs to be revamped. The average bounce rate should not be more than 50%, according to Inc.com.Ecommerce merchants with a Magento storefront may at some point experience high bounce rates. Some common issues often related to this is due to: Popups – Visitors to do not like to see popups and popup ads, so they navigate to another page or website. Poor Design & Content – If the design is poor and the content is not relevant enough or not made visible to a visitor, they likely will not stick around. Incompatible Theme – A website theme that does not correlate or blend with the website’s products or objective will lose visitors. Navigation & Links – Webpages with poor navigation and insufficient links to product pages will be dismissed early by new visitors.
  • Breadcrumb
    Breadcrumb is a navigation aid that helps visitors knows where they are located on an eCommerce store. This term was derived from the Hansel and Gretel fairytale where a trail of breadcrumbs was used to find their way home. Similarly, breadcrumb navigation helps visitors keep track of the their location on a eCommerce store. The breadcrumb is displayed hierarchically to show the exact location of the webpage in relation to other sections on the site. It is also helpful for SEO purposes because it helps search engines to easily locate product pages. Here is an example of breadcrumb navigation: Home > Toys > Boys > Trucks. This can be used as a form of shortcut to locate and identify specific section of the store or line of products. It provides a trail of links, in this case, to the Trucks page. Breadcrumbs can be used on Magento stores to show where pages are located within the store. Along the breadcrumb trail visitors can select a link to return to the previous page or back to the Magento store homepage. { Note: You can use a screenshot of a breadcrumb trail in Magento. Here is a link that you can refer to: http://www.magentocommerce.com/knowledge-base/entry/breadcrumb-trail. }
  • Burn Rate
    The rate at which a new company uses up its venture capital to finance overhead before generating positive cash flow from operations. In other words, it’s a measure of negative cash flow. Burn rate includes all company expenses including both employees and operational expenses
  • Business Model
    A business model describes the rationale of how an organization creates, delivers, and captures value. It is a visual chart with elements describing a firm’s value proposition, infrastructure, customers, and finances.