CreativeMinds Glossary

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  • a

  • A Round
    The first major round of business financing by private equity investors or venture capitalists. In private equity investing, an "A" round, or Series A financing, is usually in the form of convertible preferred stock. An "A" round by external investors generally takes place after the founders have used their seed money to provide a "proof of concept" demonstrating that their business concept is a viable - and eventually profitable - one. (Source Investopedia)
  • A/B Testing
    A/B testing is an experimental approach to user experience design, which aims to identify changes to web pages that increase or maximize an outcome of interest / KPI (e.g., click-through rate for a banner advertisement). As the name implies, two versions (A and B) are compared, which are identical except for one variation that might impact a user's behavior. Version A might be the currently used version, while Version B is modified in some respect.
  • Abbreviation
    An abbreviation (from Latin brevis, meaning short) is a shortened form of a word or phrase. Usually, but not always, it consists of a letter or group of letters taken from the word or phrase. For example, the word abbreviation can itself be represented by the abbreviation abbr., abbrv. or abbrev.CM Tooltip Pro+ has support for abbreviation for each term entry in the glossary. Once defined both the term and it's abbreviation will be linked and highlighted in post and pages and both will appear as entries in the glossary index.
  • Agile
    Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It is a conceptual framework that promotes foreseen interactions throughout the development cycle.
  • Ajax
    Ajaxan acronym for Asynchronous JavaScript and XML is a group of interrelated web development techniques used on the client-side to create asynchronous web applications. With Ajax, web applications can send data to, and retrieve data from, a server asynchronously (in the background) without interfering with the display and behavior of the existing page. (Source: WikiPedia)
  • Alpha
    The alpha phase of the release life cycle is the first phase to begin software testing. Alpha software can be unstable and could cause crashes or data loss. The exception to this is when the alpha is available publicly, in which developers normally push for stability so that their testers can test properly. (Source WikiPedia)
  • Apache
    The Apache HTTP Server, commonly referred to as Apache is a web server software which yypically run on a Unix-like operating system, and was developed for use on Linux.(Source WikiPedia)
  • API
    API, an abbreviation of application program interface, is a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together. The API allows programmers to use predefined functions to interact with a service or an application. (Source: WebOpedia)
  • Application programming interfac
    API, an abbreviation of application program interface, is a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together. The API allows programmers to use predefined functions to interact with a service or an application. (Source: WebOpedia)
  • b

  • Beta
    A beta version of a program, game etc... is an unfinished version released to either the public a select few or whoever signs up to beta test it for bugs or glitches (Source: Urban Dictionary) The focus of beta testing is reducing impacts to users The process of delivering a beta version to the users is called beta release and this is typically the first time that the software is available outside of the organization that developed it. (Source WikiPedia)
  • Bootstrapping
    Bootstrapping involves launching a business on a low budget. Practically this means that you’ll outsource your design and development, you‚’ll rent your servers, you won‚’t have an office and you’ll have no salary. Everything else, you’ll have to pick up yourself and learn as you go along.”
  • Burn Rate
    The rate at which a new company uses up its venture capital to finance overhead before generating positive cash flow from operations. In other words, it's a measure of negative cash flow.
  • Business Model
    A business model describes the rationale of how an organization creates, delivers, and captures value. It is a visual chart with elements describing a firm’s value proposition, infrastructure, customers, and finances.
  • c

  • Call Option
    An agreement that gives an investor the right (but not the obligation) to buy a stock, bond, commodity, or other instrument at a specified price within a specific time period. (Source Investopedia)
  • Card sorting
    Card sorting is a simple technique in user experience design where a group of subject experts or "users", however inexperienced with design, are guided to generate a category tree or Taxonomy. It is a useful approach for designing information architecture, workflows, menu structure, or web site navigation paths (Source: WikiPedia)
  • Click Through
    Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link. (Source: WikiPedia)
  • Client Side
    Client-side refers to operations that are performed by the client in a client–server relationship. Typically a web browser, that runs on a user's local computer connects to a server as necessary. Operations may be performed client-side because they require access to information or functionality that is available on the client but not on the server or because the user needs to observe them or provide input. Additionally, if operations can be performed by the client, without sending data over the network, they may take less time, use less bandwidth, and incur a lesser security risk. (Source: WikiPedia)
  • Cloud Computing
    Cloud computing is the use of computing resources (hardware and software) that are delivered as a service over a network. (Source: WikiPedia)
  • Competitive Analysis
    Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats (Source: WikiPedia)
  • Conversion
    In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale (Source: WikiPedia)
  • Conversion Rates
    Conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. (Source: WikiPedia)
  • Convertible Note
    Convertible notes are often used by angel investors who wish to fund businesses without establishing an explicit valuation of the company in which they are investing. When an investor purchases equity in a startup, the purchase price of the equity implies a company valuation. For example, if an investor purchases a 10 per cent ownership stake in a company, and pay $1m for that stake, this implies that the company is worth $10m.Some early stage investors may wish to avoid placing a value on the company in this way, because this in turn will affect the terms under which later-stage investors will invest in the company.Convertible notes are structured as loans at the time the investment is made.  The outstanding balance of the loan is automatically converted to equity when a later equity investor appears, under terms that are governed by the terms set by the later-stage equity investor.  An equity investor is someone who purchases equity in a company.
  • Cost Per Acquisition
    Cost Per Acquisition or CPA refers to the average cost of acquiring leads or customers. It is most commonly associated with Search Engine Marketing (SEM). CPA is calculated by dividing the cost of advertising by the number of leads or customers for a given period of time. (Source Internet Marketing Glossary.)
  • Creative Brief
    A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. (Source: WikiPedia)
  • Cross Platform
    Cross-platform Refers to the capability of software or hardware to run identically on different platforms. (Source: WebOpedia)
  • Cross-Platform
    Cross-platform, or multi-platform, is an attribute conferred to computer software or computing methods and concepts that are implemented and inter-operate on multiple computer platform (for example Mobile and Web) (Source:WikiPedia)
  • CSS
    Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation semantics (the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can also be applied to any kind of XML document. (Source: WikiPedia)
  • d

  • Dictionary
    A dictionary is a collection of words in one or more specific languages, often listed alphabetically (or by radical and stroke for ideographic languages), with usage information, definitions, etymologies, phonetics, pronunciations, and other information; or a book of words in one language with their equivalents in another, also known as a lexicon.CM Tooltip can be used to hold a dictionary of words and to show them in an alphabeticall list
  • Discussion Board
    An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes visible.Forums have a specific set of jargon associated with them; e.g. a single conversation is called a "thread", or topic.A discussion forum is hierarchical or tree-like in structure: a forum can contain a number of subforums, each of which may have several topics. Within a forum's topic, each new discussion started is called a thread, and can be replied to by as many people as so wish.CM Answers is a forum based questions and answers plugin for wordpress which support creating subforums by using categories or shortcodes
  • Disruptive Innovation
    A disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network, displacing an earlier technology. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market. (Source: WikiPedia)
  • e

  • EC2
    EC2 is a virtual computing environment by Amazon.com, that enables customers to use Web service interfaces to launch instances with a variety of operating systems, load them with your custom applications, manage your network's access permissions, and run your image using as many or few systems as you need (Source: WebOpedia)
  • Engagement
    User engagement is a quality of the user experience that emphasize the positive aspects of interaction, in particular the fact of being captivated by the technology. Engagement also reflects the emotional, cognitive and behavioral connection that exist between a user and a technological resource.
  • Exit Strategy
    The method by which a venture capitalist or business owner intends to get out of an investment that he has made. In other words, the exit strategy is a way of "cashing out" an investment. Examples include an initial public offering (IPO) or being bought out by a larger player in the industry. (Source: InvestOpedia)
  • f

  • Focus Group
    A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members (SourceL WikiPedia)
  • Forum
    An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes visible.Forums have a specific set of jargon associated with them; e.g. a single conversation is called a "thread", or topic.A discussion forum is hierarchical or tree-like in structure: a forum can contain a number of subforums, each of which may have several topics. Within a forum's topic, each new discussion started is called a thread, and can be replied to by as many people as so wish.CM Answers is a forum based questions and answers plugin for wordpress which support creating subforums by using categories or shortcodes
  • Functional Design
    Functional Design refers to the planning that is the foundation of making things, unctional design can refer to a focus on function rather than aesthetics, a concern with objectives rather than components, or it can refer to the use of a complete requirements document to guide development and testing or to a computer modeling technique. In addition functional design is an integral part of functional design specification. (Source: wiseGeek)
  • Functional Requirements
    Functional requirement defines a function of a software system or its component. A function is described as a set of inputs, the behavior, and outputs. Functional requirements may be calculations, technical details, data manipulation and processing and other specific functionality that define what a system is supposed to accomplish (Source: WikiPedia)
  • g

  • Glossary
    A glossary, also known as a vocabulary, or clavis, is an alphabetical list of terms in a particular domain of knowledge with the definitions for those terms. In a general sense, a glossary contains explanations of concepts relevant to a certain field of study or action. In this sense, the term is related to the notion of ontology. CM Tooltip is a WordPress plugin that supports the creation and maintenance of glossaries inside WordPress supported sites.
  • Google Translate
    Google Translate is a multilingual statistical machine-translation service provided by Google Inc. to translate written text from one language into another. CM Tooltip Pro+ uses Google Translate API to show translated content inside the tooltip and the term page
  • h

  • Heuristic Evaluation
    A heuristic evaluation is a usability inspection method that helps to identify usability problems in the user interface (UI) design. It specifically involves expert evaluators examining the interface and judging its compliance with recognized usability principles (the "heuristics"). Heuristic Evaluationis often designed in a short space of time on a budget that may restrict the amount of money available to provide for other types of interface testing. (Source: WikiPedia)
  • HTML
    HyperText Markup Language (HTML) is the main markup language for creating web pages and other information that can be displayed in a web browser. HTML is written in the form of HTML elements consisting of tags enclosed in angle brackets (like ), within the web page content. (Source WikiPedia)
  • HTML5
    HTML5 (see Spec from W3C) is the fifth revision of the HTML standard. HTML5 handle multimedia and graphical content on the web without having to resort to proprietary plugins and APIs. HTML5 application can be used to develop mobile applications as well as regular web application (Source WikiPedia)
  • i

  • Incubator
    Business incubators are programs designed to support the successful development of entrepreneurial companies through an array of business support resources and services, developed and orchestrated by incubator management and offered both in the incubator and through its network of contacts. Incubators vary in the way they deliver their services, in their organizational structure, and in the types of clients they serve.
  • Information Architecture
    Information architecture (IA) is the art and science of organizing and labelling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability
  • j

  • JavaScript
    JavaScript is a scripting language developed to enable Web developers to design interactive sites. Although it shares many of the features and structures of the full Java language, it was developed independently. Javascript can interact with HTML source code, enabling Web authors to spice up their sites with dynamic content. (Source: WebOpedia)
  • jQuery
    jQuery is a cross-browser JavaScript library designed to simplify the client-side scripting of HTML. jQuery is free, open source software, licensed under the MIT License (Source: WikiPedia)
  • k

  • klout
    Klout is a company that provides social media analytics to measure a user's influence across his or her social network. The analysis is done on data taken from sites such as Twitter, Facebook, and Google+, and measures the size of a person's network, the content created, and purports to measure how other people interact with that content. (Source: WikiPedia)
  • Knowledge Base
    A knowledge base (KB) is a technology used to store complex structured and unstructured information used by a computer system. A knowledge-based system consists of a knowledge-base that represents facts about the world and an inference engine that can reason about those facts and use rules and other forms of logic to deduce new facts or highlight inconsistencies.CM Tooltip can be used to create a Knowledge base and it is using the WordPress methodologies to store the knowledge base information inside a database connected with the site.
  • KPI
    Key Performance Indicator (KPI) is industry standard for a type of performance measurement. KPIs are commonly used by an organization to evaluate its success or the success of a particular activity in which it is engaged.
  • l

  • LAMP
    LAMP is a solution stack of free, open source software. The acronym LAMP refers to the first letters of Linux (operating system), Apache HTTP Server, MySQL (database software), and PHP, Perl or Python, principal components to build a viable general purpose web server (Source WikiPedia)
  • Lean Startup
    "Lean Startup" is a Methodology for launching businesses and products, that relies on gathering requirements, validating, experimenting, and iterative product releases. In this startups, can design their products or services to meet the demands of their customer base without requiring large amounts of initial funding or expensive product launches.
  • Lexicon
    In most theories of linguistics, human languages are thought to consist of two parts: a lexicon, essentially a catalogue of a given language's words (its wordstock), and a grammar, a system of rules which allow for the combination of those words into meaningful sentences. The CM Tooltip can be used as a lexicon to hold all the words to be defined. Once merged with Merriam Webster or Google Translate using the API it can also suggest meanings to this words
  • Load Balancing
    Load balancing is a computer networking method to distribute workload across multiple computers or a computer cluster, network links, central processing units, disk drives, or other resources, to achieve optimal resource utilization, maximize throughput, minimize response time, and avoid overload. Using multiple components with load balancing, instead of a single component, may increase reliability through redundancy. (Source: WikiPedia)
  • Localization
    Language localisation is the process of adapting a product that has been previously translated into different languages to a specific country or region (from Latin locus (place) and the English term locale, "a place where something happens or is set").Cm Answer includes the ability to localize the plugin to support different languages. Some localization functionality exist within the plugin settings while most of it is supported using the po/mo method
  • Localizations
    Internationalization and localization are means of adapting computer software to different languages, regional differences and technical requirements of a target market. Localization is the process of adapting internationalized software for a specific region or language by adding locale-specific components and translating text. (Source: WikiPedia)
  • m

  • Merriam-Webster
    Merriam-Webster, Inc., which was originally the G & C Merriam Company of Springfield, Massachusetts, is an American company that publishes reference books, especially dictionaries that are descendants of Noah Webster's An American Dictionary of the English Language (1828). Merriam-Webster has an online (at http://www.m-w.com/) service which includes a Dictionary and a Thesaurus service. CM Tooltip Pro+ has an API connection with Merriam-Webster which allows users to integrate dictionary or thesaurus terms definition into the tooltip or the term page.
  • Minimum Viable Product
    Minimum Viable Product or MVP is a strategy used for fast and quantitative market testing of a product or product feature, popularized by Eric Ries for web applications. A Minimum Viable Product has just those features that allow the product to be deployed, and no more. (Source WikiPedia)
  • Mobile Friendly
    The mobile web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a smartphone or a feature phone, connected to a mobile network or other wireless network.Cm Tooltip Pro detects the device from which the user is browsing and adjust the tooltip behavior to comply with the specific standards of using this device. Therefor once a mobile device is detected the tooltip does not allow the hoover effect.
  • Mockup
    A mockup is a prototype if it provides at least part of the functionality of a system and enables testing of a design. Mock-ups are used by interaction designers mainly to acquire feedback from user (Source: WikiPedia)
  • Moderators
    The moderators (short singular form: "mod") are users of the forum who are granted access to the posts and threads of all members for the purpose of moderating discussion and also keeping the forum clean. Common privileges of moderators include: deleting, moving stickying of threads.CM Answers support several methods of moderations. Administrator can define several users to post automaticly without being moderated while on other cases to approve question or answers to appear in the forum only after they have been moderated.
  • Monetization
    Monetization is a buzzword for adapting non-revenue-generating assets to generate revenue. Failure to monetize web sites is a problem that causes many startups to fold. Web sites that do generate revenue are often monetized via advertisements or subscription fees. (Source: WikiPedia)To monetize is to convert an asset into or establish something as money or legal tender. The term monetize has different meanings depending on the context. It can refer to methods utilized to generate profit, while it also can literally mean the conversion of an asset into money. (Source: InvestOpedia)
  • Multisite
    A multisite network is a collection of sites that all share the same WordPress installation. They can also share plugins and themes. The individual sites in the network are virtual sites in the sense that they do not have their own directories on your server, although they do have separate directories for media uploads within the shared installation, and they do have separate tables in the database.CM Answers support multisite installation of WordPress
  • MySQL
    MySQL is the world's most used open source relational database management system that runs as a server providing multi-user access to a number of databases. MySQL is a popular choice of database for use in web applications, and is a central component of the widely used LAMP open source web application software stack (Source WikiPedua)
  • o

  • Open Source Software
    <p>Open source software (OSS) is computer software with its source code made available and licensed with an open source license in which the copyright holder provides the rights to study, change and distribute the software for free to anyone and for any purpose. (Source: WikiPedia)</p><br />
  • Open-Source Software
    Open source software (OSS) is computer software with its source code made available and licensed with an open source license in which the copyright holder provides the rights to study, change and distribute the software for free to anyone and for any purpose. (Source: WikiPedia)
  • p

  • Permalink
    A permalink (portmanteau of permanent link) is a URL that points to a specific blog or forum entry after it has passed from the front page to the archives. Because a permalink remains unchanged indefinitely, it is less susceptible to link rot. Most modern weblogging and content-syndication software systems support such links. Other types of websites use the term permanent links, but the term permalink is most common within the blogosphere. Permalinks are often simply rendered so as to be human-readable.CM Answers Pro allow the site administrator to change the permalink of the answer page
  • Personas
    Defining Personas is an introduction to the usage of "Personas" in User Experience.<br />Helps identifying the user groups of the website we're developing...by selecting characteristics of those groups.
  • PHP
    PHP is an open-source server-side scripting language designed for Web development to produce dynamic Web pages. The code is interpreted by a Web server with a PHP processor module which generates the resulting Web page. PHP can be deployed on most Web servers and also as a standalone shell on almost every operating system and platform, free of charge. While PHP originally stood for Personal Home Page[8], it is now said to stand for PHP: Hypertext Preprocessor (Source WikiPedia)
  • Pivot
    Pivot (in business) - changing the entire direction of a business driven by changes in the market and based on its current position, without detaching from it.
  • Plural
    The plural, in many languages, is one of the values of the grammatical category of number. Plural forms of nouns typically denote a quantity other than the default quantity represented by a noun, which is generally one (the form that represents this default quantity is said to be of singular number). Most commonly, therefore, plurals are used to denote two or more of something, although they may also denote fractional, zero or negative amounts. An example of a plural is the English word cats, which corresponds to the singular cat.CM Tooltip Pro supports per each term all the plural and singular representations of this terms and will highlight them both in post and pages once found.
  • Preferred Stock
    A class of ownership in a corporation that has a higher claim on the assets and earnings than common stock. Preferred stock generally has a dividend that must be paid out before dividends to common stockholders and the shares usually do not have voting rights.The precise details as to the structure of preferred stock is specific to each corporation. However, the best way to think of preferred stock is as a financial instrument that has characteristics of both debt (fixed dividends) and equity (potential appreciation). Also known as "preferred shares". (Source: InvestOpedia)
  • Python
    Python is a general-purpose, high-level programming language whose design philosophy emphasizes code readability. Its syntax is said to be clear and expressive. Python has a large and comprehensive standard library (Source: WikiPedia)
  • r

  • Requirement Specifications
    The requirements specification is a document that clearly and precisely defines the customer’s logical requirements (or needs) in such a way that it is possible to test the finished system to verify that those needs have actually been met. The point is to ensure that the customer’s needs are correctly defined before time, money, and resources are wasted working on the wrong solution. Typically, writing a formal requirements specification is the final step in the analysis phase of the system development life cycle.
  • Responsive Design
    Responsive web design (often abbreviated to RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones) (Source WikiPedia)
  • Retention
    <br />Retention is The condition of retaining (keeping) something. Retention rate is used to count customers and track customer activity irrespective of the number of transactions (or dollar value of those transactions) made by each customer. (Source: WikiPedia)
  • RFP
    A request for proposal (RFP) is a solicitation made, often through a bidding process, by an agency or company interested in procurement of a commodity, service or valuable asset, to potential suppliers to submit business proposals. The RFP presents preliminary requirements for the commodity or service, and may dictate to varying degrees the exact structure and format of the supplier's response. Effective RFPs typically reflect the strategy and short/long-term business objectives, providing detailed insight upon which suppliers will be able to offer a matching perspective (Source: WikiPedia)
  • ROI
    Return on investment (ROI) is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. It is one way of considering profits in relation to capital invested. (Source: WikiPedia)
  • Ruby
    Ruby on Rails, often shortened to Rails or RoR, is an open source web application framework for the Ruby programming language. Rails  gives the web developer the ability to create pages and applications that gather information from the web server, talk to or query the database, and render templates out of the box. As a result, Rails features a routing system that is independent of the web server. (Source WikiPedia)
  • s

  • SaaS
    Software as a service, sometimes referred to as "on-demand software", is a software delivery model in which software and associated data are centrally hosted on the cloud. SaaS is typically accessed by users using a thin client via a web browser. (Source: WikiPedia)
  • Sandbox
    A sandbox is a testing environment that isolates untested code changes and outright experimentation from the production environment or repository. Sandboxes replicate at least the minimal functionality needed to accurately test the programs or other code under development (Source: WikiPedia)
  • Scenario
    Scenario is a narrative, which most commonly describes foreseeable interactions of user roles. A scenario has a goal, which is usually functional. Scenarios are frequently used as part of the system development process. Scenarios are written in plain language, with minimal technical details, so that stakeholders (designers, usability specialists, programmers, engineers, managers, marketing specialists, etc.) can have a common example which can focus their discussions. (Source: WikiPedia)