Cost Per Action or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action – this could include (but not limited too): an impression, click, form submit (e.g, contact request, newsletter sign up, registration etc), double opt-in or sale.
« Back to Glossary IndexRelated Articles
Create an Ad Server on Your WordPress Site
Top 9 eCommerce Must Haves in 2024
Make Popups Less Annoying: Let Users Trigger Them With a Sticky Button
What Is The Locations Manager PeepSo Integration Add-On?
5 Best Uses for a Search and Replace Plugin
WordPress Translation and Localization – Tips and Tricks
Featured CM Plugins

Member Directory Form
Support adding a configurable contact form to the member profile page, with messages sent to the admin or directly to the member. [More Info]

Course Catalog Calendar Addon
Displays courses on a calendar view with unique colors for each category. Students can easily book courses with just a few clicks. [More Info]

User Submitted Posts Payments
Lets you charge users for uploading articles, supporting PayPal, Stripe, and 100+ other gateways through WooCommerce or Easy Digital Downloads [More Info]

Business Directory Levels
Facilitates various business level types, each providing diverse appearance options in the business directory [More Info]

