Cost Per Acquisition or CPA refers to the average cost of acquiring leads or customers. It is most commonly associated with Search Engine Marketing (SEM). CPA is calculated by dividing the cost of advertising by the number of leads or customers for a given period of time. (Source Internet Marketing Glossary.)
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Featured CM Plugins

Course Catalog Calendar Addon
Displays courses on a calendar view with unique colors for each category. Students can easily book courses with just a few clicks. [More Info]

Business Directory Levels
Facilitates various business level types, each providing diverse appearance options in the business directory [More Info]

Business Directory Form
The Business Directory Forms Add-On lets you add a configurable contact form to the business page, with messages sent to the admin or business owner [More Info]

Course Directory LMS
Easily create courses, organize courses into categories, add Google maps, course address, wide descriptions, images and more! Users can search courses by keywords, location, lecturer, start month, category and custom taxonomies, such as Course Type and Required Degree. [More Info]

