The click rate is the percentage of ad views that resulted in clickthroughs. Although there is visibility and branding value in ad views that don’t result in a clickthrough, this value is difficult to measure. A clickthrough has several values: it’s an indication of the ad’s effectiveness and it results in the viewer getting to the advertiser’s Website where other messages can be provided. A new approach is for a click to result not in a link to another site but to an immediate product order window.
« Back to Glossary Index
Business Directory Form
The Business Directory Forms Add-On lets you add a configurable contact form to the business page, with messages sent to the admin or business owner [More Info]
Content Importer Addon
Scrapes and imports full content, including text and images, from a remote page or post, irrespective of the RSS feed content [More Info]
Course Directory LMS
Easily create courses, organize courses into categories, add Google maps, course address, wide descriptions, images and more! Users can search courses by keywords, location, lecturer, start month, category and custom taxonomies, such as Course Type and Required Degree. [More Info]
Member Directory Levels
Offers multiple member level types in the directory, each with unique appearance options and control over fields like description, logo, and videos. [More Info]
