The click rate is the percentage of ad views that resulted in clickthroughs. Although there is visibility and branding value in ad views that don’t result in a clickthrough, this value is difficult to measure. A clickthrough has several values: it’s an indication of the ad’s effectiveness and it results in the viewer getting to the advertiser’s Website where other messages can be provided. A new approach is for a click to result not in a link to another site but to an immediate product order window.
« Back to Glossary Index
User Booking Calendar
Enable users to control their booking calendar through a simple Front-End interface, allowing them to set availability, manage requests, and more. [More Info]
Business Directory Form
The Business Directory Forms Add-On lets you add a configurable contact form to the business page, with messages sent to the admin or business owner [More Info]
Business Directory Levels
Facilitates various business level types, each providing diverse appearance options in the business directory [More Info]
Restrict User Account
Restrict access to any user account! Set an expiration date after which access to the account will be blocked and account, deleted. Block or delete new accounts hours or days after registration and reassign the content created by deleted accounts. [More Info]
