A/B testing is an experimental approach to user experience design, which aims to identify changes to web pages that increase or maximize an outcome of interest / KPI (e.g., click-through rate for a banner advertisement). As the name implies, two versions (A and B) are compared, which are identical except for one variation that might impact a user’s behavior. Version A might be the currently used version, while Version B is modified in some respect.
« Back to Glossary IndexRelated Articles
Best Practices for Integrating WordPress and Magento in 2020
Ultimate Guide for Adding HTTPS Support to WordPress
5 Top eCommerce Trends 2022 (with Actionable Advice)
Restricting Access to WordPress Content
8 Winning Tips On How To Create An eLearning Environment on WordPress
Why do Cybercriminals Attack WordPress Sites?
Featured CM Plugins

Member Directory Form
Support adding a configurable contact form to the member profile page, with messages sent to the admin or directly to the member. [More Info]

Course Waiting List Addon
Lets users leave contact info for courses and registers them when the course is available. [More Info]

FAQ Community Submissions
Allows anonymous users to submit questions to the FAQ knowledge base, with moderation for both questions and answers [More Info]

Course Catalog Profile Builder
The Course Catalog Form Builder Addon supports creating personalized registration forms to gather additional information from students [More Info]

