CreativeMinds Glossary

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Ad Server

A computer that delivers and tracks advertisements independent of the website where the ad is being displayed. Use of an ad server helps establish trust between an advertiser and publisher since the statistics are maintained by a objective third party.

The CM Ad Server comes with two modules. One is an Ad Server which can be installed on any WordPress site and the other is an Ad client which can be installed on many WordPress sites and can connect to the ad server to receive campaign information.

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