CreativeMinds Glossary
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- Click rate
- Click Through
- Click-Through Rate (CTR)
- Clicks
- Clickthrough
- Client Side
- Cloud Computing
- CM Answers plugin
- CM tooltip glossary plugin
- CMS
- Competitive Analysis
- Conversion
- Conversion Rates
- Convertible Note
- Cost Per Acquisition
- Cost per action
- Coupon
- CPC (Cost Per Click)
- Creative Brief
- Cross-Platform
- Cross Platform
- CSS
- CSV
- Demographics
- Dictionary
- Disclaimer
- Discussion Board
- Disruptive Innovation
- Drop Shipping
- Duration
Breadcrumb is a navigation aid that helps visitors knows where they are located on an eCommerce store. This term was derived from the Hansel and Gretel fairytale where a trail of breadcrumbs was used to find their way home. Similarly, breadcrumb navigation helps visitors keep track of the their location on a eCommerce store. The breadcrumb is displayed hierarchically to show the exact location of the webpage in relation to other sections on the site.
It is also helpful for SEO purposes because it helps search engines to easily locate product pages. Here is an example of breadcrumb navigation: Home > Toys > Boys > Trucks. This can be used as a form of shortcut to locate and identify specific section of the store or line of products. It provides a trail of links, in this case, to the Trucks page.
Breadcrumbs can be used on Magento® stores to show where pages are located within the store. Along the breadcrumb trail visitors can select a link to return to the previous page or back to the Magento® store homepage.