CreativeMinds Glossary
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- A Round
- A/B Testing
- Abbreviation
- Above the Fold
- Ad Rotation
- Ad Server
- Admin Panel
- Affiliate
- Affiliated Product Name- Example
- Agile
- Alpha
- Alt Attribute
- Apache
- API
- Application programming interface
- Attachment
- B2B
- B2C
- Banner
- Beta
- Bootstrapping
- Bounce Rate
- Breadcrumb
- Burn Rate
- Business Model
- Call Option
- Campaign
- Card sorting
- Chargeback
- Checkout Process
- Click rate
- Click Through
- Click-Through Rate (CTR)
- Clicks
- Clickthrough
- Client Side
- Cloud Computing
- CM Answers plugin
- CM tooltip glossary plugin
- CMS
- Competitive Analysis
- Conversion
- Conversion Rates
- Convertible Note
- Cost Per Acquisition
- Cost per action
- Coupon
- CPC (Cost Per Click)
- Creative Brief
- Cross-Platform
- Cross Platform
- CSS
- CSV
- Demographics
- Dictionary
- Disclaimer
- Discussion Board
- Disruptive Innovation
- Drop Shipping
- Duration
- EC2
- Ecommerce
- Ecommerce Platform
- Engagement
- Eric Ries
- Exit Strategy
- Extensible Markup Language (XML)
- Facebook API
- FOB
- Focus Group
- Forum
- Fulfillment
- Functional Design
- Functional Requirements
- GIF
- Glossary
- Google Translate
- Gravatar
- Heuristic Evaluation
- HTML
- HTML5
- Image Title
- Impressions
- Incubator
- Information Architecture
- JavaScript
- JPEG
- jQuery
- klout
- Knowledge Base
- KPI
- LAMP
- Landing Page
- Lean Startup
- Lexicon
- Load Balancing
- Localization
- Localizations
- Magento
- Magento® Extension
- Magento Template
- Marketplace
- Merchant
- Merriam-Webster
- Minimal Viable Product
- Minimum Viable Product
- Mobile Commerce
- Mobile Friendly
- Mockup
- Moderators
- Monetization
- MP3
- MP4
- Multi-Factor Authentication
- Multisite
- MySQL
- Newsletter
- Notification
- OAuth
- Open-Source Software
- Open Source Software
- Parse
- Pay per Click
- Payment Gateway
- Permalink
- Permissions
- Personas
- PHP
- Pivot
- Plugin
- Plural
- PNG
- Preferred Stock
- Taxonomy
- Purchase Order (PO)
- Python
- Recurring Transaction
- Referer URL
- Registration
- Requirement Specifications
- Responsive
- Responsive Design
- Retention
- Retention rate
- RFP
- ROI
- Return on Investment
- Role
- Rotation
- RSS
- Ruby
- SaaS
- Sales Receipt
- Sandbox
- Scenario
- Screen Resolution
- Scrum
- Search engine optimization
- Seed Investor
- SEM
- SEO
- Shopping Cart
- Shortcodes
- SKU
- Software Framework
- Software Mockup
- Software Optimization
- Sprint
- Startup DNA
- Sticky
- Supply Chain Management
- Synonyms
- Target Audience
- Template
- Term
- Term Sheet
- Text ads
- Thesaurus
- Thread
- Tooltip
- Traction
- UEX
- URL
- Usability
- Usability Lab
- Usability Standards
- Usability Testing
- Use Case
- User Experience
- User Experience (UX / UE)
- User Flow
- User-Flows
- User Flows
- User Group
- User Groups
- User Interface Design
- User Story
- UTF-8
- Variations
- Venture Capital
- Vocabulary
- Walk-through
- Web Analytics
- WhishList Member
- Widget
- WireFrames
- WordPress
- WordPress Plugin
- WordPress Theme
- XML
Bounce rate or exit rate is a term used in internet marketing to describe the percentage of visitors that leave a website after viewing only one page. The page may be the website homepage or any other landing page which the store owner has built. High bounce rate means that visitors have left the landing page without navigating to any other pages. In an eCommerce business, bounce rates measure how well the landing page, or generally the homepage, is converting visitors into customers. The bounce rate can also indicate how well a landing page is performing in terms of design and structure. If an eCommerce store or a specific landing page has a high bounce rate, this indicates that the visitors are not enticed enough by the content, aesthetics, products, content, or design of the page. A bounce rate of over 80% on an ecommerce webpage is a strong indicator that a webpage needs to be revamped. The average bounce rate should not be more than 50%, according to Inc.com.
Ecommerce merchants with a Magento® storefront may at some point experience high bounce rates. Some common issues often related to this is due to:
- Popups – Visitors to do not like to see popups and popup ads, so they navigate to another page or website.
- Poor Design & Content – If the design is poor and the content is not relevant enough or not made visible to a visitor, they likely will not stick around.
- Incompatible Theme – A website theme that does not correlate or blend with the website’s products or objective will lose visitors.
- Navigation & Links – Webpages with poor navigation and insufficient links to product pages will be dismissed early by new visitors.