CreativeMinds Glossary
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- A Round
- A/B Testing
- Abbreviation
- Above the Fold
- Ad Rotation
- Ad Server
- Admin Panel
- Affiliate
- Affiliated Product Name- Example
- Agile
- Alpha
- Alt Attribute
- Apache
- API
- Application programming interface
- Attachment
- B2B
- B2C
- Banner
- Beta
- Bootstrapping
- Bounce Rate
- Breadcrumb
- Burn Rate
- Business Model
- Call Option
- Campaign
- Card sorting
- Chargeback
- Checkout Process
- Click rate
Click rate
The click rate is the percentage of ad views that resulted in clickthroughs. Although there is visibility and branding value in ad views that don’t result in a clickthrough, this value is difficult to measure. A clickthrough has several values: it’s an indication of the ad’s effectiveness and it results in the viewer getting to the advertiser’s Web site where other messages can be provided. A new approach is for a click to result not in a link to another site but to an immediate product order window.