CreativeMinds Glossary
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- A Round
- A/B Testing
- Abbreviation
- Above the Fold
- Ad Rotation
- Ad Server
- Admin Panel
- Affiliate
- Affiliated Product Name- Example
- Agile
- Alpha
- Alt Attribute
- Apache
- API
- Application programming interface
- Attachment
- B2B
- B2C
- Banner
- Beta
- Bootstrapping
- Bounce Rate
- Breadcrumb
- Burn Rate
- Business Model
- Call Option
- Campaign
- Card sorting
- Chargeback
- Checkout Process
- Click rate
- Click Through
- Click-Through Rate (CTR)
- Clicks
- Clickthrough
- Client Side
- Cloud Computing
- CM Answers plugin
- CM tooltip glossary plugin
- CMS
- Competitive Analysis
- Conversion
- Conversion Rates
- Convertible Note
- Cost Per Acquisition
- Cost per action
- Coupon
- CPC (Cost Per Click)
- Creative Brief
- Cross-Platform
- Cross Platform
- CSS
- CSV
- Demographics
- Dictionary
- Disclaimer
- Discussion Board
- Disruptive Innovation
- Drop Shipping
- Duration
- EC2
- Ecommerce
- Ecommerce Platform
- Engagement
- Eric Ries
- Exit Strategy
- Extensible Markup Language (XML)
- Facebook API
- FOB
- Focus Group
- Forum
- Fulfillment
- Functional Design
- Functional Requirements
- GIF
- Glossary
- Google Translate
- Gravatar
- Heuristic Evaluation
- HTML
- HTML5
- Image Title
- Impressions
- Incubator
- Information Architecture
- JavaScript
- JPEG
- jQuery
- klout
- Knowledge Base
- KPI
- LAMP
- Landing Page
- Lean Startup
- Lexicon
- Load Balancing
- Localization
- Localizations
- Magento
- Magento® Extension
- Magento Template
- Marketplace
- Merchant
- Merriam-Webster
- Minimal Viable Product
- Minimum Viable Product
- Mobile Commerce
- Mobile Friendly
- Mockup
- Moderators
- Monetization
- MP3
- MP4
- Multi-Factor Authentication
- Multisite
- MySQL
- Newsletter
- Notification
- OAuth
- Open-Source Software
- Open Source Software
- Parse
- Pay per Click
- Payment Gateway
- Permalink
- Permissions
- Personas
- PHP
- Pivot
- Plugin
- Plural
- PNG
- Preferred Stock
- Taxonomy
- Purchase Order (PO)
- Python
- Recurring Transaction
- Referer URL
- Registration
- Requirement Specifications
- Responsive
- Responsive Design
- Retention
- Retention rate
- RFP
- ROI
- Return on Investment
- Role
- Rotation
- RSS
- Ruby
- SaaS
- Sales Receipt
- Sandbox
- Scenario
- Screen Resolution
- Scrum
- Search engine optimization
- Seed Investor
- SEM
- SEO
- Shopping Cart
- Shortcodes
- SKU
- Software Framework
- Software Mockup
- Software Optimization
- Sprint
- Startup DNA
- Sticky
- Supply Chain Management
- Synonyms
- Target Audience
- Template
- Term
- Term Sheet
- Text ads
- Thesaurus
- Thread
- Tooltip
- Traction
- UEX
- URL
- Usability
- Usability Lab
- Usability Standards
- Usability Testing
- Use Case
- User Experience
- User Experience (UX / UE)
- User Flow
- User-Flows
- User Flows
- User Group
- User Groups
- User Interface Design
- User Story
- UTF-8
- Variations
- Venture Capital
- Vocabulary
- Walk-through
- Web Analytics
- WhishList Member
- Widget
- WireFrames
- WordPress
- WordPress Plugin
- WordPress Theme
- XML
Click rate
The click rate is the percentage of ad views that resulted in clickthroughs. Although there is visibility and branding value in ad views that don’t result in a clickthrough, this value is difficult to measure. A clickthrough has several values: it’s an indication of the ad’s effectiveness and it results in the viewer getting to the advertiser’s Web site where other messages can be provided. A new approach is for a click to result not in a link to another site but to an immediate product order window.