CreativeMinds Glossary
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- A Round
- A/B Testing
- Abbreviation
- Above the Fold
- Ad Rotation
- Ad Server
- Admin Panel
- Affiliate
- Affiliated Product Name- Example
- Agile
- Alpha
- Alt Attribute
- Apache
- API
- Application programming interface
- Attachment
- B2B
- B2C
- Banner
- Beta
- Bootstrapping
- Bounce Rate
- Breadcrumb
- Burn Rate
- Business Model
- Call Option
- Campaign
- Card sorting
- Chargeback
- Checkout Process
- Click rate
- Click Through
- Click-Through Rate (CTR)
- Clicks
- Clickthrough
- Client Side
- Cloud Computing
- CM Answers plugin
- CM tooltip glossary plugin
- CMS
- Competitive Analysis
- Conversion
- Conversion Rates
- Convertible Note
- Cost Per Acquisition
- Cost per action
- Coupon
- CPC (Cost Per Click)
- Creative Brief
- Cross-Platform
- Cross Platform
- CSS
- CSV
- Demographics
- Dictionary
- Disclaimer
- Discussion Board
- Disruptive Innovation
- Drop Shipping
- Duration
- EC2
- Ecommerce
- Ecommerce Platform
- Engagement
- Eric Ries
- Exit Strategy
- Extensible Markup Language (XML)
- Facebook API
- FOB
- Focus Group
- Forum
- Fulfillment
- Functional Design
- Functional Requirements
- GIF
- Glossary
- Google Translate
- Gravatar
- Heuristic Evaluation
- HTML
- HTML5
- Image Title
- Impressions
- Incubator
- Information Architecture
- JavaScript
- JPEG
- jQuery
- klout
- Knowledge Base
- KPI
- LAMP
- Landing Page
- Lean Startup
- Lexicon
- Load Balancing
- Localization
- Localizations
- Magento
- Magento® Extension
- Magento Template
- Marketplace
- Merchant
- Merriam-Webster
- Minimal Viable Product
- Minimum Viable Product
- Mobile Commerce
- Mobile Friendly
- Mockup
- Moderators
- Monetization
- MP3
- MP4
- Multi-Factor Authentication
- Multisite
- MySQL
- Newsletter
- Notification
- OAuth
- Open-Source Software
- Open Source Software
- Parse
- Pay per Click
- Payment Gateway
- Permalink
- Permissions
- Personas
- PHP
- Pivot
- Plugin
- Plural
- PNG
- Preferred Stock
- Taxonomy
- Purchase Order (PO)
- Python
- Recurring Transaction
- Referer URL
- Registration
- Requirement Specifications
- Responsive
- Responsive Design
- Retention
- Retention rate
- RFP
- ROI
- Return on Investment
- Role
- Rotation
- RSS
- Ruby
- SaaS
- Sales Receipt
- Sandbox
- Scenario
- Screen Resolution
- Scrum
- Search engine optimization
- Seed Investor
- SEM
- SEO
- Shopping Cart
- Shortcodes
- SKU
- Software Framework
- Software Mockup
- Software Optimization
- Sprint
- Startup DNA
- Sticky
- Supply Chain Management
- Synonyms
- Target Audience
- Template
- Term
- Term Sheet
- Text ads
- Thesaurus
- Thread
- Tooltip
- Traction
- UEX
- URL
- Usability
- Usability Lab
- Usability Standards
- Usability Testing
- Use Case
- User Experience
- User Experience (UX / UE)
- User Flow
- User-Flows
- User Flows
- User Group
- User Groups
- User Interface Design
- User Story
- UTF-8
- Variations
- Venture Capital
- Vocabulary
- Walk-through
- Web Analytics
- WhishList Member
- Widget
- WireFrames
- WordPress
- WordPress Plugin
- WordPress Theme
- XML
Above the Fold is the first section of the web page that visitors see on your ecommerce site. This top section of the webpage is what the user sees without scrolling. This is very important to eCommerce because this area often determines whether a visitor stays or navigates to another site. It should have important information such as links to product pages, cart, checkout and any other element that will help to convert this user into a customer.
Here are some key components that should be above the fold on an ecommerce webpage.
- Navigational links and a search box.
- Sales and special offers, such as free delivery.
- Shopping cart information
- Links to product pages
- Product images.
- Relevant keywords for key products.
- Informative information.
- Product videos.
- Your store phone number
On Magento® eCommerce web pages, for example, product pages should have these and other key components and links located above the fold.