When you’re setting up an eCommerce store, the chances are it’s your pride and joy, and you know your history, your products, and your policies like the back of your hand. However, when it comes to creating your website, you need to remember that your customers don’t know the ins and outs of your business like you do.
When you’ve spent hours crafting word-perfect written content for your website, you want to know that as many people as possible are going to read it. Long content is precious.
The main goal is to avoid the dreaded wall of text, keeping your content easy to digest and accessible to all. In this blog, we’ll be offering tips, tricks, and tools to help make your content more readable.
The internet has revolutionised the way we shop.
It’s easier than ever for people across the globe to find what they’re looking for and make a purchase with just a few clicks. But, on the flipside, it’s also easier than ever for consumers to give businesses their feedback, showing the world what they really think of your products and services.
Research shows that internet users prefer to browse and shop in their native language, so adding Google Translate to your WordPress site is a great idea if you have ambitions to move your online store into overseas markets or just want to make the web browsing experience better for visitors from around the globe.
In this blog we outline the benefits of adding Google Translate to your WordPress site, and give you details of plugins that help you do just that.
WordPress remains one of the world’s most popular tools when it comes to content management systems. But, like all good things, it can take time and patience to master – particularly when it comes to WordPress backend management.
For those who are unfamiliar with web-development, getting to grips with the backend of your WordPress website may seem like a daunting task – and you might not have the funds available to call in a professional.
Mistakes happen, it’s a fact of life.
What makes you a smart businessperson is not a lack of errors, but your ability to learn from them. What’s even better is to learn from other’s mistakes, so you don’t have to learn the hard way!
Here we’ve bought together three scary eCommerce mistake stories to help you avoid going through the same embarrassing – and costly – experiences.
As a business owner, you probably already know the importance of a consistent social media presence. Sharing content is key
There are many reasons engaging with social media can be good for your business, including brand awareness, lead generation, SEO improvement, engagement, and a boost in sales.
With the ever-changing nature of eCommerce there’s always so much more to come – with incredible stats on eCommerce growth and exciting developments across the world. Time for some Ecommerce predictions!
WordPress plugin pricing is a notoriously complex issue. Understandably, plugin developers want to set a fair price for something they spent a great deal of time creating. On the other hand, customers are looking for the best value.
So, how do developers go about pricing their plugins?
If you’ve used Magento to build your eCommerce store, you’ve probably heard about Magento 2. Magento unveiled the ‘next generation open source platform‘ in 2015, and has been encouraging store owners to upgrade from Magento 1 ever since.
With the end of official support for Magento 1 in June 2020, Magento 2 is now the focus. On to Magento 2 statistics.
Displaying videos on your website is a sure way to grab your users’ attention. But, when it comes to hosting videos, there are a lot of options. YouTube, Vimeo, Wistia, Twitch… What is the best video hosting platform among the big ones?
Natural Language Processing, or NLP, is a branch of artificial intelligence (AI) that deals with the interaction between computers and human languages. Google’s language translation program is one example of NLP. So are Grammarly, Siri, and Alexa.
Each NLP functions to interact with humans and machines. In theory, the concept is simple. In practice, it’s complicated—so complex it has a high failure rate.
Stripe and PayPal are payment gateways that allow the customer to check out using a credit card, the most common and universal method of buying goods online. So Stripe vs PayPal? Stripe or PayPal? Let’s delve a bit on the difference between each.
What’s the “main thing” when traversing technology as we enter 2020? Cybersecurity: that’s the simple answer. So it’s time to review the most dangerous online threats.
Cybersecurity is providing the glue as innovation explodes in every corner. It can diminish the bad and support the good for applying leading-edge innovation. It can also reduce risk from older vulnerabilities.
The online arena for Ecommerce is an endlessly shifting space, with new trends and technologies changing the game every day.
But one thing that’s constant is how Ecommerce revenue grows year over year. In fact, by the end of 2019 it’s expected that Ecommerce retail sales will total over a record $3.4 trillion. By the end of 2020, projections show that number will rise above $3.9 trillion.
The on-site search performance of a website can make or break a visiting user’s experience.
Yet for some unfortunate reason, this critical aspect of website navigation is often under-invested in, or just plain ignored completely.
We’re in an age of big data and deep analytics, where it’s well understood that businesses are only as good as the information they’re operating on.
The same is true of Ecommerce webstores, and to that end, a myriad of services have emerged over the years to inform and support Ecommerce efforts. Google Analytics is perhaps the most popular of these, but for many webstores, it isn’t necessarily the most effective. Moreover, in the cutthroat competitive world of online selling, using anything but the best tools can lead to costly handicaps.
When creating a website, there are a lot of important decisions to make and one of the most important is the website hosting. This is a plethora of web hosting options for WordPress users, so it is important to find the hosting which is best for your business.
WordPress is the most popular content management system available online, so having a WordPress host and a WordPress website really go hand in hand. The WordPress hosting options in this list have the best overall features, site speed, support, ratings and prices.
RSS, which stands for Rich Site Summary (and is often thought to mean Real Simple Syndication), is a Web feed format that’s used to distribute and publish content online.
These feeds have been around as early as 1997, and are a great way for internet users to easily track their favorite online content. They create a personalized stream of live information, with published content from preferred news sources and websites all collected in one place. Better yet, RSS feeds are live, so everything shows up as soon as it’s published.
There’s a lot of talk (and controversy) about title optimization nowadays. On one hand, SEO specialists argue that tuning your title can increase traffic. On the other, critics are fast to associate it with predatory click bait that turns away audience.
But it’s important to contextualize the discussion and remember that title optimization involve many possible strategies.