We’re in an age of big data and deep analytics, where it’s well understood that businesses are only as good as the information they’re operating on.
The same is true of Ecommerce webstores, and to that end, a myriad of services have emerged over the years to inform and support Ecommerce efforts. Google Analytics is perhaps the most popular of these, but for many webstores, it isn’t necessarily the most effective. Moreover, in the cutthroat competitive world of online selling, using anything but the best tools can lead to costly handicaps.
RSS, which stands for Rich Site Summary (and is often thought to mean Real Simple Syndication), is a Web feed format that’s used to distribute and publish content online.
These feeds have been around as early as 1997, and are a great way for internet users to easily track their favorite online content. They create a personalized stream of live information, with published content from preferred news sources and websites all collected in one place. Better yet, RSS feeds are live, so everything shows up as soon as it’s published.
There’s a lot of talk (and controversy) about title optimization nowadays. On one hand, SEO specialists argue that tuning your title can increase traffic. On the other, critics are fast to associate it with predatory click bait that turns away audience.
But it’s important to contextualize the discussion and remember that title optimization involve many possible strategies.
We’re getting well into the new year, and online store owners are already looking to the future through Ecommerce predictions.
After all, following the trends and changes of an industry is an excellent way to get ahead of the competition, and with Ecommerce it’s no different.
Everyone wants to find the best WordPress plugins for their website, that’s a given.
But with over 50,000 plugins available on the WordPress marketplace, determining the highest-performing option for your site can get overwhelming.
Mistakes happen, it’s a fact. What makes smart businesses stand out is not the number of errors committed, but their ability to learn from them. And better yet: to learn from others’ mistakes. We curated three scary Ecommerce mistake stories to help you avoid going through the same embarrassing – and costly – experiences.
Every business can benefit immensely from sharing content online. The reasons are many: increased brand awareness, lead generation, SEO improvement, engagement, and a boost in sales, to mention a few. Consumers that receive relevant and high-quality content will see the business not only as a company but as a trustworthy partner. But how to reach the audience?
The world of Ecommerce is always evolving, and to stay competitive businesses must follow and modify their tactics to match new trends as they arise.
In particular, the B2B market is expected to grow radically, with a recent study from Forrester projecting that B2B Ecommerce in the United States will reach double the worth of B2C operations by 2020.
Is Magento 2 better than its older version? Should you move to Magento 2.X?
Magento 2 has been live for a while now, so we gathered the top Magento statistics to help you figure out if it’s worth your time.
Tip: From what we’ve seen so far, you either love it or you hate it. While there are plenty of things that they still need to improve on (asap!), the new platform does bring some positive changes.
Plugins are essential for WordPress websites. If WordPress core is the bread and butter of a website, plugins are the strawberry jam. They turn a generic website into something irresistible.
Plugins can perform pretty much any function desired on a website. From e-commerce solutions to photo galleries, plugins give WordPress users the ability to create custom websites. This is one reasons WordPress is the most popular content management system available.
Customer support is a major player when it comes to creating a profitable, premium plugin. Although support is generally regarded as important, it isn’t given much attention.
Discussions center around building plugins, but don’t often hit on how to provide support. Things like plugin coding and features are often emphasized, while plugin support is thought of more as a side-product of business. Of course, having an awesome plugin that is well-coded is key, but without support, customers can quickly become frustrated and move elsewhere.
WordPress plugin pricing is a notoriously difficult issue. Plugin developers want to set a fair price for something they spent a great deal of time creating. On the other hand, customers are looking for value. How do plugin developers balance the two?
WordPress is the most popular CMS on the web, with 25% of the Alexa Top 10 million sites using it.
Although there are a lot of people and companies using WordPress, there is not a lot known about WordPress user behavior. The focus is often on site visitor behavior and analytics like where visitors are clicking or how long they stay on the site. This is important, of course, but ignores a whole other part of the equation.