When users visit a website, their attention can be drawn by not just the content, but by images, banners, ads and even pop-ups. Pop-ups are incredibly useful tool for any WordPress website. They are your best chance to grab your reader’s attention.
Pop-ups are a good tactic to employ on a WordPress website since they are a direct call-to-action, by telling customers to click, buy, subscribe, or perform any other action they are asked for. They are excellent marketing tools as they provide customers with helpful information about sales, products and services.
Check our super resource: Ultimate Guide: Top Popup Banner WP Plugins and How to Use Them.
Almost any type of information can be distributed with a pop-up, including as a way to build an email list or gain social media followers. Pop-ups appear once a website has loaded and is usually in the center of the screen. Pop-ups need to be clicked on in order for the pop-up window to go away or minimize, which makes them difficult to ignore.
Pop-ups are also incredibly eye-catching tools to have. WordPress Pop-ups can be fully customized with bright colors, animations, text, etc., which increases conversions and attracts more website visitors. They are an incredibly effective marketing tool and a great way to build a solid customer base.
Creating and adding pop-ups to your WordPress website can be completed in different ways. There are helpful WordPress plugins which walk you through all the steps to creating a campaign and customizing it.
1) Installing WordPress Pop-Up Plugins
Once you’ve selected the WordPress pop-up plugin which you want to use, you simply need to install it. Download it to your computer, and then navigate to the plugin tab on the WordPress dashboard, and click “Add New.”
At the top of the page, select “Upload” from the options, and select the downloaded file from your computer when prompted by your computer screen. Then click the “Install Now” button. Once that is completed, select the blue “Activate” button which appears and you are done!
Free WordPress pop-up plugins can be downloaded from the WordPress plugin library, which is wordpress.org. For the pro versions, the plugin license will need to be activated. Navigate to the Licenses section and upload the license there, then activate it.
2) Review Documentation
Many WordPress pop-up plugins have extensive written or video documentation in order to fully explain what the plugin is capable of. The CM Pop-Up Banners Plugin by CreativeMinds has twenty-two different documentation pages for users to refer to for installing, creating campaigns, troubleshooting and much more.
Documentation can also provide solutions when users run into problems or have questions about a plugin. Instead of contacting support, documentation can be helpful for troubleshooting issues or providing details users may not have thought of.
3) Prepare Banners
When creating banners, admin can do so manually or use an integrated banner creator, which some plugins come equipped with. This is a step-by-step builder which is completely user-friendly.
Plugins can let users place HTML code in a banner. On the WordPress dashboard, navigate to the Add New Campaign tab for the plugin. Shortcodes can also be used to create forms inside of banners, as a way to receive customer information like names and email addresses.
4) Create A Campaign
Find the “Add New Campaign” button on the WordPress dashboard, and provide a name and content for the campaign in the prompted boxes. This includes links, images, text, etc. Users can also choose which type or pop-up they want, either a pop-up or a fly-in plugin.
Once a campaign is created, users can customize the visuals including the display method, width, height, padding, background colors, background images, shape, content formatting and much more. There are also more advanced settings like delaying a pop-up to setting a timer, or choosing how often a pop-up appears.
5) Examples
There are many different examples of successful WordPress pop-up plugins available. Pop-ups can be as simple as a one time pop-up asking for an email to add a customer to an email list and as complex as scheduling a pop-up to only appear on a certain day or within a certain time frame and include videos.
Admin can run a pop-up campaign on the exact same time every week using the activity days control. They can also define multiple date ranges including exact time per each, in the plugin settings.
Conclusion
Pop-ups are a really visual marketing tool for any WordPress website. They are fully customizable and can provide users with time sensitive or helpful information, including gaining social media followers and much more.
Installing WordPress plugins can be a simple process, and documentation can be helpful to understanding and implementing the pop-ups to the best of its ability in order to help your WordPress website.
