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Keep Your Users Hooked: Selling Points with Recurring Subscriptions in WordPress

Dmitriy Kaprielov

Imagine your users never run out of points on your site. They log in, access premium content or digital items, and their wallets are always topped up automatically. Recurring point subscriptions make this possible, combining convenience for users with a predictable revenue stream for site owners.

Whether you run a gaming community, an e-learning platform, or a content marketplace, subscriptions turn points into a seamless, ongoing experience.

Keep Your Users Hooked: Selling Points with Recurring Subscriptions in WordPress

Why Recurring Subscriptions Matter

Recurring payments bring predictability and convenience. For site owners, they create a steady revenue stream and improve retention. Users benefit from uninterrupted access, avoiding the frustration of manually topping up their accounts.

This model, widely used by services like Netflix or Spotify, can be adapted to any WordPress site with points or credits.

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How It Works on Your Site

With WordPress MicroPayments, you can create digital wallets for users and sell points via recurring subscriptions. By integrating with WooCommerce Subscriptions or Easy Digital Downloads Recurring Payments, points become subscription products that automatically top up users’ wallets.

Depending on your audience, you can offer different subscription plans:

  • Weekly plans for small, regular engagement (e.g., 100 points/week)
  • Monthly bundles for steady access (e.g., 500 points/month)
  • Annual packages for high-value users (e.g., 2,000 points/year)
    • Subscriptions are displayed clearly on the front-end, showing billing intervals and conditions. Users can monitor active subscriptions, renewal dates, and transaction history from their dashboard.

      Recurring Point Packages - Keep Your Users Hooked: Selling Points with Recurring Subscriptions in WordPress

      Recurring Point Packages

      Setting Up Your Recurring Points

      Keep Your Users Hooked: Selling Points with Recurring Subscriptions in WordPress

      Creating subscriptions is simple and flexible. You can define point values and set recurring plans directly in the plugin’s admin dashboard.

      Key settings include:

      • Points amount – how many points the user receives
      • Cost – price for each subscription plan
      • Order/Display – position on checkout page
      • Recurring period – daily, weekly, monthly, or annually

      Once a points value is created, the plugin automatically generates a corresponding product in WooCommerce or EDD. You can manage, edit, or remove these products at any time.

      Creating Recurring Point Package - Keep Your Users Hooked: Selling Points with Recurring Subscriptions in WordPress

      Creating Recurring Point Package

      Practical Ways to Use Subscriptions

      Recurring subscriptions can benefit many types of websites. Here are some examples of how different sites can make the most of this feature:

      • Gaming websites – Keep players engaged with weekly or monthly in-game currency subscriptions.
      • E-learning platforms – Provide students with credits they can redeem for courses, lessons, or materials.
      • Membership communities – Offer recurring points for downloads, perks, or exclusive features.
      • Content marketplaces – Bundle credits for regular access to premium templates, files, or digital products.

      Advantages Beyond Revenue

      Keep Your Users Hooked: Selling Points with Recurring Subscriptions in WordPress

      Subscriptions are more than a sales mechanism – they enhance user experience and retention. By offering recurring points, you can:

      • Encourage repeat visits – Users come back regularly when their accounts are automatically topped up.
      • Increase convenience – Users don’t need to remember to add points manually.
      • Experiment with business models – Combine recurring points with discounts, promotions, or loyalty rewards.
      • Gain insights – Track active subscriptions, user behavior, and transaction patterns through dashboards in EDD or WooCommerce.

      Tips for Maximizing Subscriptions

      To get the most out of recurring point subscriptions, consider these strategies:

      • Offer multiple plans – Cater to different user segments with weekly, monthly, or yearly options.
      • Highlight benefits – Clearly communicate why a subscription is better than one-time purchases.
      • Integrate loyalty rewards – Encourage users to stay subscribed longer by offering bonus points or perks.
      • Monitor payments – Use reliable gateways like Stripe or PayPal to ensure smooth recurring billing.
      • Label transactions clearly – Users should understand what each wallet top-up represents (initial purchase vs. renewal).

      Final Thoughts

      Keep Your Users Hooked: Selling Points with Recurring Subscriptions in WordPress

      Recurring subscriptions transform points from a simple payment mechanism into a strategic engagement tool.

      With WordPress MicroPayments integrated with WooCommerce or EDD, you create a system where users always have the points they need, and your site enjoys consistent revenue. It’s not just selling points – it’s building an experience that keeps your audience coming back.

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