The primary objective of every membership site is to attract traffic and encourage users to sign up. To achieve this goal, we have compiled a list of tips that will help you maximize your signups. By implementing these strategies, you can effectively increase your site’s appeal and grow your member base. So, let’s dive in and take your membership site to new heights with these valuable insights!
There are lots of ways to increase your signups. And, in even better news, the majority of the steps are fairly simple. They don’t require coding knowledge or extensive work. In fact, many of the changes listed in this article can be completed in a matter of minutes.
5 Simple Ways to Get More Signups
Making these small changes can have a big impact and increase your overall conversions to help you to get more signups.
1. Offer An Incentive
There are millions of membership websites out there. So how do you make yours stand out from the crowd in a Google search? It’s simple. You need to offer an incentive.
An incentive can be anything from a paid subscription to a free product. Other options for incentives can be more content-based, like a free eBook or white paper for people who subscribe. If you have a coaching business, an incentive could be a phone or email consultation.
People love hearing the word free. Getting something for free adds value when customers usually have to pay, so they’re much more likely to buy or subscribe when offered an incentive.
This tactic is actually routed in psychology, so it’s even backed up by science!
2. Offer A Guarantee
Whenever you’re asking people to part with their hard-earned cash, it’s essential to reassure them that there is minimal risk involved. Offering a guarantee is a good way to do this. Why not try offering a money-back guarantee?
Guarantees will vary based on the service or content you offer. It’s a good idea to offer a longer-term for a money-back guarantee, so customers have a chance to get invested in the product or service and are less likely to cancel. Terms like thirty, sixty, or even ninety days to refund are ideal to lower the number of people who cancel.
3. Set Up An Affiliate Program
If you have a certain goal in mind when it comes to growing your membership website, it may be a good idea to set up an affiliate program.
An affiliate program provides an incentive to your members other than a financial one. Customers can help you to get more signups themselves by earning commissions on sales and promoting products and services with online posts.
4. Simplify Your Sign-Up Form
When trying to get people to sign up, it’s crucial that you keep that process as simple as possible. After all, not many people want to fill out an endless form with all of their personal information.
You want users to follow through and provide their information and sign up, so try a form that just includes their email address, full name, and password.
Once they’ve entered their information and signed up, you can ask for additional information with payment. Make the process as easy as possible to keep your customers and potential signups happy.
Another helpful tool is using popup forms for signups. It can be a hassle to navigate to another page to fill out a form. Using a popup means they just have to click a button or enter their name and password to get started.
Using a popup plugin to create a popup membership form is an effective and convenient way to encourage signups on your website. These plugins allow you to design eye-catching and engaging popups that capture the attention of your visitors. With customizable options, you can tailor the form to match your brand and optimize its placement for maximum impact. By leveraging the power of popups, you can effortlessly grow your membership base and enhance user engagement, ultimately driving the success of your website.
5. Make Your Call To Action Clear
The call to action is the most important message to help you get more signups. Your call to action, or CTA, should be clearly shown on your website.
You can do this by using different colors, fonts, text sizes, and prominent positioning on a webpage. Try testing out the phrases you use and see how well the content does before deciding on a final message.
Increase Your Signups: Summary
When you have a membership website, attracting new customers and visitors to your website is an ongoing task. You may need to change your content, CTA, add popup sign-up forms, and more over time to keep your website visible to the most people.
One key idea to keep in mind is to have a clear message that you want to get across to your customers. Spend some time making sure the message reflects your business.
Also, it’s a good idea to have a simple signup form, which can be achieved with a popup. Asking for just a name and email is an excellent way to get more signups without taking up too much precious time.
Another way to increase your signups is by utilizing others who have used the content. Having an affiliate program is a great idea to provide an extra incentive to customers as well.
We hope you’ve found this blog informative! Let us know which tactic you’ll be trying!