The goal of any membership site is to drive traffic and get users to sign up. Get more signups with these top tips.
The good news is, there are lots of ways to increase your signups. And, in even better news, the majority of steps are fairly simple. They don’t require coding knowledge or extensive work. In fact, many of the changes listed in this article can be completed in a matter of minutes.
5 Simple Ways to Get More Signups
Making these small changes can make a big impact and increase your overall conversions to help you to get more signups.
1. Offer An Incentive
There are millions of membership websites out there. So how do you make yours stand out from the crowd in a Google search? It’s simple. You need to offer an incentive to get more signups.
An incentive can be anything from a paid subscription to a free product. Other options for incentives can be more content based, like a free eBook or white-paper for people who subscribe. If you having a coaching business, an incentive could be a phone or email consultation.
People love hearing the word free. Getting something for free adds value when customers usually have to pay, so they’re much more likely to buy or subscribe when offered an incentive.
This tactic is actually routed in psychology, so it’s even backed up by science!
2. Offer A Guarantee
Whenever you’re asking people to part with their hard-earned cash, it’s important to reassure them that there is minimal risk involved. Offering a guarantee is a good way to do this. Why not try offering a money back guarantee?
Guarantees will vary based on the service or content you offer. It’s a good idea to offer a longer term for a money back guarantee, so customers have a chance to get invested in the product or service, and are less likely to cancel. Terms like thirty, sixty or even ninety days to refund are ideal to lower the number of people who cancel.
3. Set Up An Affiliate Program
If you have a certain goal in mind when it comes to growing your membership website, it may be a good idea to set up an affiliate program.
An affiliate program provides an incentive to your members other than a financial one. Customers can help you to get more signups themselves by earning commissions on sales and promoting products and services with online posts.
4. Simplify Your Sign-Up Form
When trying to get people to sign up, it’s important that you keep that process as simple as possible. After all, not many people want to fill out an endless form with all of their personal information.
You want users to follow through and provide their information and sign up, so try a form that just includes email address, full name, and password.
Once they’ve have entered their information and signed up, you can ask for additional information with payment. Make the process as easy as possible to keep your customers and potential signups happy.
Another helpful tool is using popup forms for signups. It can be a hassle to navigate to another page to fill out a form. Using a popup means they just have to click a button or enter their name and password to get started.
5. Make Your Call To Action Clear
The call to action is the most important message to help you get more signups. Your call to action, or CTA, should be clearly shown on your website.
You can do this by using different colors, fonts, text sizes, and prominent positioning on a webpage. Try testing out the phrases you use and see how well the content does before deciding on a final message.
Increase Your Signups: Summary
When you have a membership website, attracting new customers and visitors to your website is an ongoing task. You may need to change your content, CTA, sign up forms, and more over time to keep your website visible to the most people.
One key idea to keep in mind is to have a clear message that you want to get across to your customers. Spend some time making sure the message reflects your business.
Also, it’s a good idea to have a simple signup form, which can be achieved with a popup. Asking for just a name and email is a good way to get more signups without taking up too much previous time.
Another way to increase your signups is by utilizing others who have used the content. Having an affiliate program is a great idea to provide an extra incentive to customers as well.
We hope you’ve found this blog informative! Let us know which tactic you’ll be trying!