Email marketing plays a large role in the success of any Ecommerce website, and Magento users have a wide selection of services to pick from.
This flexibility of choice is provided by Magento’s open source software that allows developers to build upon an ever-growing library of third party extensions for online merchants to make use of.
With so many different email service providers (ESP) in the Magento marketplace, the real question is which one of them is best for you?
Benefits of Email Marketing
But first, when looking for the right email marketing service to use with your website, it’s important to understand what effective email marketing can do for you.
When employed correctly, your email marketing campaigns will:
· Boost Customer Acquisition
· Raise Brand Awareness
· Establish Trust in your Business
· Build Customer Loyalty
· Increase Conversion Opportunities
Benefits like these are too significant for any serious online business to ignore, and they’re why multiple different ESPs have developed their own email marketing extensions for you to choose between. So, without further ado, let’s look over some of the most popular email marketing extensions available on Magento and their main features.
1. Listrak Retail Solutions
Listrak’s solution includes email marketing for your Magento store, and offers an added range of customizable marketing options to broaden the effectiveness of your marketing campaigns. This service can also integrate your mobile and social marketing channels to provide wider analytical coverage of customer information.
Magento Marketplace Rating: 5/5
Cost: Listrak does not have pricing information available on their website, but Listrak users have reported services starting at $500/month, and higher. To receive a quote for service prices, you can see iContact’s service pricing scale here.
Combined Digital Marketing Platform
Provides all-in-one access to customer and campaign information taken from multiple customer data sources, so you can better build and track effective marketing campaigns.
Advanced Retail Segmentation
Tracks customer data to create relevant email campaigns that are targeted to your customer’s purchase history and online behavior.
Adjustable Lightbox Solution
With this feature you can engage new customers, and prevent welcome messages from appearing to customers who have already subscribed to your email list.
Automated Recurring Messages
Create a single template email from which variations are automatically created and sent, reducing the time it takes to produce new versions of your marketing campaigns.
Automated timed messages are sent to past customers to re-engage them with your store and encourage continued buying.
Integrated Product Recommender
Shares targeted content across all consumer channels to offer customers product alerts and recommendations via website, social, mobile, and email marketing.
Back in Stock Alerts
Automatically notifies customers when the product they desire is available, and sends personalized emails if the product is delayed or discontinued.
Shopping Cart and Browsing Abandonment
Contacts customers who browsed and left pages, or did not fulfill a shopping cart purchase, with a timed personalized message to remind them of products.
Listrak is one of the pricier services on this list, but contains much more than email marketing tools alone. This solution is especially well-suited for larger businesses who want to combine and control their multiple marketing channels from one intuitive platform.
MailChimp is a dedicated email marketing service used by over 12 million Ecommerce businesses, and provides free service to small and newly developing webstores.
Magento Marketplace Rating: 4.5/5
Cost: Free if you have less than 2,000 subscribers and send under 12,000 emails per month. Unlimited email plans start at $10/month for 500 subscribers, with prices rising the more subscribers you have.
Generate unique email messages containing product recommendations that are based on each customer’s previous purchase history.
Cart Abandonment Reminders
When customers leave your webstore with unpurchased products still in their cart, a timed email will be sent to remind them of the items they left behind.
Preset Customer Lifecycle Automation Workflows
Engage customers with personalized email autoresponders that are triggered by special events (customer birthdays, lack of activity over time, abandoned cart reminders, follow-up recommendations after purchases, etcetera).
Automatically Tracks Customer Data
MailChimp automatically separates customers by segmenting conditions, allowing you to categorize, target, and manage customer groups based on factors such as sign-up date, purchase history, and demographic information.
MailChimp is a fantastic option for budding enterprises focused on growth due to its effective email marketing tools and generous pricing plans that only increase with the success of your business.
Remarkety maintains high status in the Magento marketplace for its easy-to-use software, excellent extension integration, helpful support team, and consistent delivery of results.
Magento Marketplace Rating: 4.8/5
Cost: Remarkety offers sliding scale subscription plans that increase with your number of subscribers, the lowest costing $25/month. You can see Remarkety’s full range of subscriptions here.
Drag-and-Drop Email Editor
Remarkety presents pre-designed email templates that can be further modified through a drag-and-drop editor so you can create custom email designs for each campaign you run.
Email Tracking and Reporting
Tracks and reports relevant customer information such as deliverability rate of emails, which emails are being successfully engaged with, and the amount that customers spend.
Customer Behavior Segmentation
Tracks customer behavior and automatically categorizes them into groups to assist in creating effectively targeted marketing campaigns.
Targeted messages are embedded in emails to suggest products related to customer behavior and purchase history.
Personalized Customer Coupons
Integrate coupons into your emails that are catered to each individual customer’s order history.
Rewards and Loyalty Programs
Supports incentive programs for existing customers to encourage greater conversions.
Cart Abandonment Reminders
Reminds customers who have left unpurchased items in their cart by notifying them of abandoned products with a timed message.
Remarkety will send timed automated messages to recapture the attention of past customers and entice them to return.
Analytics and Performance Reporting
Provides a dashboard with relevant campaign and email effectiveness data to help you make informed marketing decisions.
Remarkety is an excellent tool for businesses of any size that want to target their existing customer base with successful new email campaigns. The automated integration and use of customer’s previous purchase information, easy-to-use guided interface, and real-time recommendations for campaign improvement make this ESP especially popular.
Omnisend is an omnichannel marketing automation software built for ecommerce- and it shows. Omnisend With features crafted especially for online sellers, it replaces many of the smaller add ons you’re probably already using. While email marketing is at its core, offers to take marketing to the next level with sophisticated automation.
Omnisend offers a free email marketing plan for up to 15,000 emails per month. For their more robust features, the Standard Plan starts off at $16 per month and increases as you add more subscribers, scaling with your business.
- Automation Workflows for Customer Journey Stages – With many pre-filled templates you can customize in minutes, Omnisend offers complex automation workflows that include more channels than any other tool on the market.
- Smart Segmentation for Precise Targeting – Never send an irrelevant message again! Omnisend offers segmentation based on customer data, campaign engagement, and shopping behavior for handy cart abandonment campaigns.
- Dynamic Email Capture and List Building – Convert more visitors into subscribers with signup forms, popups, animated Wheel of Fortune forms, and landing pages.
- An Easy-to-Use Visual Composer – You don’t need HTML to run Omnisend. You just need to be able to drag and drop to create beautiful emails, popups, landing pages, push notifications, and more.
Omnisend is for those who are ready to graduate from simple newsletter blasts to omnichannel marketing automation. Competitively priced and with a slew of ecommerce-friendly features, this tool is definitely worth trying out.
Cost: Metrilo offers three pricing packages depending on the features included, starting from $119 a month. With the email marketing feature, you get unlimited contacts and emails.
No limits on your growth
Metrilo’s pricing does not go up as your list grows. You get unlimited emails to send to unlimited contacts.
All sales and customer data Metrilo tracks automatically can be used for more relevant and better converting emails.
Customer database and segmentation
30+ filters in Metrilo let you get very specific customer segments by behavior or traits. It is all plug-and-play so you can reach out to cart abandoners, VIPs, coupon users or customers who cancelled orders as soon as you connect Metrilo to your store.
Easily set up automated emails to drive engagement on autopilot: welcome series, content drips, abandoned cart emails, reorder reminders, upsells and promotions.
Email performance tracking
Metrilo ties sales directly to the emails sent so you know which campaigns work and which segments convert. You see how each recipient interacted with the email.
Automated feedback gathering
Metrilo offers a ready-made feedback form to use in any email and a dedicated dashboard that monitors customer satisfaction. You can also directly get in touch with individual customers to resolve issues or just thank them.
Customer retention insights to use
Metrilo’s Retention report gives you a deeper understanding of the customer lifecycle and you are able to schedule emails for the exact moment when a customer will be ready to buy again.
Metrilo enriches email marketing with data in order to reach each customer with the right message at the right time. Perfect for growing ecommerce brands as pricing is not tied to list size. Integrations with lead capture tools and expert consultations on improving email marketing performance are available.
dotmailer is a feature rich ESP that presents an intuitive and flexible email marketing platform. Along with its seamless integration into Magento, dotmailer offers readily available customer support and training to ensure you get the most out of your service.
Magento Marketplace Rating: 4.8/5
Cost: dotmailer service subscriptions start at $250/month, and go up to $1,750 depending on desired features and number of contacts. You can see the details of dotmailer’s pricing page here.
Follows customer history and order data, their wish lists and cart contents, and the browsing behavior of visitors to your webstore.
Quickly build emails with drag-and-drop templates, along with custom drag-and-drop data acquisition forms and integrated surveys.
Automation Program Builder
Sends automated messages to subscribers such as greetings for first time visitors, birthday emails, mobile push notifications, and more.
Ability to generate unique coupon codes and upsell messages related to a customer’s cart contents to increase conversions with returning buyers.
Rewards and incentives offered to previous customers to encourage additional webstore activity.
Shopping Cart and Browsing Reminders
Timed emails sent to customers reminding them of items browsed, or left in their shopping cart, without being purchased to reignite interest.
dotmailer’s email marketing solution is aimed toward businesses that have already generated a notable list of email subscribers. The variety of service plans available are appropriately suited to match the varying goals of marketing teams of any size.
Regardless of which you choose, each extension shown here has the capability to provide an effective email marketing solution for your online business.
Of course, the best email service for your Magento webstore will vary depending on the needs and size of your business, what you are willing to pay, and the compatibility of an ESP with the extensions currently installed on your Magento website.