As one of the most popular eCommerce platforms, Magento has empowered the world’s major business-to-business (B2B) websites for years.
That’s because B2B interactions involve large and complicated ordering processes that require feature loaded frontend and backend system capabilities. Additionally, few other content management (CMS) platforms can compete with the virtually endless range of streamlined processes that Magento provides.
For some numbers: About 0.6% of all websites on the internet, and 0.9% of all Ecommerce webstores, depend on the features Magento provides. That’s over 267,000 active sites in all (almost 100,000 of of them have upgraded to the modern version of Magento 2).
On top of that, studies show that Magento merchants grow their Ecommerce three times faster than webstores utilizing other CMS platforms. Recognizing these trends of success, between 2017 and 2018, adoption of Magento’s platform nearly doubled. Now the rate of Magento 2 is growing steadily in 2023.
But of course, simply using Magento by itself won’t guarantee B2B success. To achieve that, Magento webstore managers need to learn and master the ins-and-outs of its most valuable B2B features first.
With that said, here’s some key B2B features that all webstores must familiarize themselves with to enhance their Ecommerce performance.
4 Essential Magento B2B Features
1. Incentivizing Product Reviews
Did you know that 95% of surveyed online shoppers say they check online product and service reviews before making purchases? The same goes for B2B consumers as well.
If your products and services don’t have customer reviews attached to them, they’ll naturally appear much less trustworthy. In turn, many visitors to your product pages aren’t going to feel confident enough to engage with your webstore.
Keeping these facts in mind, the need for customer reviews becomes plainly apparent. To ensure you’re your own customers take the time to leave a review for your business, you need to incentivize.
Many organizations simply offer the chance for customers to enter a raffle by leaving a review, but in practice, this doesn’t appeal to everyone. However, nobody balks at the opportunity to make a cheaper purchase on the goods they desire. That’s why coupon codes are so very effective.
Getting customers to write customer reviews can be difficult. That’s why Product Review Incentive Extensions have been developed to serve as a perfect solution for B2B (and B2C) websites.
For instance, the extension above allows users to automatically send product review coupon incentives to customers after purchases are made. It includes customized email templates to effortlessly craft effective product review reminders and the ability to track overall coupon use.
Using these B2B features webstores will improve conversion rates, increase their user generated content, and earn credibility with customers.
2. Optimizing User Experiences
There are countless extensions for Magento that are designed to ensure an optimized performance from customers.
For instance, to avoid any potential errors with the kinds of coupon incentives mentioned above, automate Coupon Code Error Messages. When coupon codes don’t work, customers get irritated, sales decrease, and customer service teams get bogged down. But an extension that creates, tracks, and displays custom coupon error messages when customers can’t apply their discounts will mitigate these effects.
Likewise, there are a range of other extensions that help ensure a smooth experience on the user’s end.
From allowing customers to ask product questions directly on product pages, to empowering better customer sales representative management and response times for stronger customer service, B2B features that supply intuitive and convenient experiences are a must for attracting, impressing, and retaining the attention of business customers.
3. Enabling Multi-User Employee and Administrative Accounts
B2B operations are often massive, and as such, there are usually multiple users responsible for the upkeep of their websites.
However, Magento’s default version doesn’t have a way for multiple users and sub-accounts to operate under a master account. But with Multi User Account extensions, this essential B2B feature can be easily implemented and capitalized on.
From allocating unique user permissions to different website roles so every employee can perform the tasks they need, to enabling cross-account cart options, order viewing, and order approvals, these extensions give every employed user access to exactly what they need to succeed – and in the interest of security – nothing more. New users and roles can be added any time, and permissions and restrictions are customizable to meet each webstore’s needs.
Unless you plan on doing all the work of maintaining a B2B website alone or taking the unnecessary risk of allowing every employee to handle your webstore’s master account, a multi-user account extension is a must.
If webstores want to gain similar levels of management over their administrators as well, those B2B features are available too. There’s additional advanced permissions extensions that further expand the customization options of webstore administrative roles surrounding products, categories, and customers.
4. Maximizing Product and Service Order Management
Editing order statuses, shipping methods, product listings, and order notes is a time-consuming job.
The processes required to perform these tasks in Magento’s default version are less than ideal, to say the least. For instance, rather than being able to edit an order, it must be deleted and replaced with an updated entry. That means Ecommerce websites must fill out a full new entry of data to change even the smallest order details.
But Magento edit order extensions are capable of providing simplified editing features to get things done quickly and efficiently. After all, the less time webstore managers and employees spend working with Magento’s roundabout default methods, the more time they have to devote to the tasks that matter most.
Extensions like the above let webstores quickly edit that information, and more, from one easy dashboard to maximize administrative workflows. They also include archives and tracking for all order changes over time to support invaluable data analysis efforts.
A B2B Features Power Bundle to Master Magento
CreativeMinds offers a combined power bundle that brings together coupon error management, multi-user accounts, and order editing B2B features in a single convenient package.
Together these features create better experiences for webstore managers and their clients, which fosters greater customer loyalty and revenue gains. Because at the end of the day, it’s inarguable that the ability to manage more effectively leads to better business.
Feel free to check out our bundle offering here, and receive 12-months of extension support free of charge!