Search engine optimization, or SEO, is one of the most important aspects of a WordPress website. It is the process of getting the maximum amount of traffic to a website by making sure it appears in the top results of a search engine.
This can be a tricky concept to achieve since there are over one billion websites, but it is possible to become an SEO master.
There are some helpful tools available to improve your overall SEO score, and help you rank better in search engines. Many of these tools are easy to adopt, but SEO is an evolving strategy, so what works best is always changing as well. Here is a wonderful curated list of SEO resources to start with.
1) Free Courses
If you are just starting out with SEO, it’s a good idea to take a course and learn as much as you can about it. Udemy offers a free SEO training course by Moz, which covers the basics. More advanced users can find paid courses to help learn about specific strategies and analysis.
2) SEO News
Because SEO is an ever changing medium, it is important to stay up to date with all the latest news or changes. There are several websites like Search Engine Land, Moz, and Search Engine Journal to help with this.
3) SERP Blogs
A SERP, or a search engine results page, is the most important page for working to improve SEO. The SERP is usually used to show keyword results, but can also include image, advertisement, and video results.
SERP blogs are popular because they not only explain how SERP works, they provide insight into how to improve your content’s chances of ending up in the results. Some of the most popular SERP blogs are from SEO specialist Neil Patel, Moz, Unamo, and many more.
4) Rank Checkers
With SEO, every single aspect of your website can be optimized to give your content the best chance to rank, but the weaknesses aren’t always easy to see. Rank checkers exist to show you which parts of your website can be improved. Rank checkers analyze everything from SEO to meta descriptions to keywords to page links and beyond.
Some rank checkers that should be on everyone’s list include Website Grader, WooRank, and SimilarWeb. While these rank checkers are similar, they have different features and it can be helpful to use more than one site to check rankings.
Alexa is a well known software that is useful for getting better marketing results overall. While it is great for keywords, it is primarily a page rank checker. Google Page Speed is another option, which exists solely for you to check the page speed of your site on all types of devices.
5) Keyword Research
Keyword research is basically the most important activity in search marketing. The keywords you use on your webpages are what search engines pick up and help determine ranking. Having the right keywords can make or break your website, so it’s crucial to put in the work to get the correct keywords.
6) Competitive Analysis
Because you are competing with a bunch of other websites to rank for the best keywords, it’s important to keep an eye on the competition. Analyzing your rivals’ keywords is key as well because if you are using the exact same ones, they can be less effective to rank.
You want to find keywords with a high search volume that your competitors aren’t using yet for the best results.
7) Fill Content Gaps
Having the tools to completely analyze your website is only useful if you apply the changes. Filling content gaps on your website, like keywords your competitors rank highly for, is crucial to improving for website’s SEO score.
Filling content gaps are more opportunities for web pages to rank higher, so it’s important they are filled as soon as they are found.
In conclusion, there are many ways to improve your website’s SEO, and lots of available websites to help you accomplish this.
These 7 resources will help you drastically improve the SEO ranking and the accessibility of your web pages to various search engines. You can easily become an SEO master by doing the research and putting in the work.