It’s the holiday season, meaning we’re right in the middle of the most profitable time of year for Ecommerce businesses. To give you an idea, Thanksgiving online sales this year alone made a record breaking $2.87 billion, which is a significant growth from 2016’s $1.93 billion.
Webstores everywhere are busy with seasonal sales and holiday marketing to maximize profits as Christmas draws nearer, and rightfully so. But once the holiday season inevitably comes to a close, a sudden lapse in customer activity follows.
So, after the New Year’s passes, online sellers are left with one major question: How do they keep post-holiday sales up once January arrives?
How to Get your Post-Holiday Sales Soaring
When consumers exhaust themselves with holiday shopping, they tend to tighten their wallets throughout the following months. This does not mean that online spending stops, however, and with the right planning, Ecommerce stores can still effectively inspire sales during this seasonal slump.
To help your Ecommerce operations prosper after the holidays end, check out the following 5 strategies for your online store:
1. Offer a Promotion to Start the New Year
With over 40% of Americans making New Year’s resolutions, there’s a large market of self-improvement oriented consumers to consider. Many online retailers with relevant products, such as health and wellness goods, will find themselves with awesome new marketing opportunities.
But even if you don’t have a product or service that directly relates to commonly made resolutions, this is still a great time to roll out themed New Year’s promotions to better grab your customer’s attention.
Offer discounts, bonus gifts, and the like targeted toward those shoppers with new beginnings in mind to start your post-holiday sales off strong in the new year.
If you’d like to set up a new year promotion for your customers, check out this extension for Magento.
Among its features, this extension allows store administrators to package free gifts with purchases of select products from their store. It also includes the ability to create custom shopping cart price rules, offer buy-one-get-one deals, set discount parameters, and more.
2. Reach out and Stay Relevant through Email
Just because the holiday season ends, that’s no excuse to forget about the holiday consumers who bought from you.
Keep in touch with your holiday shoppers via targeted email campaigns that stimulate a dialogue between your customers and your brand. Studies show that businesses who build a connection with their customers through email marketing automation maintain high conversion rates that range up to 50%.
It’s a proven tactic, and with so many ways to establish automated email campaigns, there’s no reason to lose out.
If you don’t already have an email service for your Magento store, here’s an easy-to-use email delivery extension.
It’s designed to manage webstore emails through the SendGrid email service, and includes tracking so you can monitor their performance. Most importantly, SendGrid’s authentication processes ensure that important marketing emails will arrive in your customer’s inbox, and not their spam.
3. Drive Return Business with Customer Rewards
After a customer makes a purchase from your webstore, bring them back with a special deal made just for them.
Customers who’ve bought from you are more likely to return if you reward them for their business. On top of your email campaigns, consider offering discounts to generate more activity from the same person. Not only will a special discount make them feel appreciated by your brand, the reduced costs will also make your products all the more appealing.
There’s a good chance any customer who bought from your store found other enticing items in your product pages. A post-purchase coupon may just be the thing to encourage them to come back and pick those up as well.
This product review extension automatically sends incentivizing emails to customers, asking for product reviews. If they complete the review, they are awarded a unique coupon to your store.
This way, you can inspire reviews that help market your products while rewarding customer behavior to drive repeat business.
4. Refresh Customer Interest with Product Reminders
When holiday shopping, online consumers browse and fill their carts with countless items that they never end up purchasing. This demonstrates that, while they may not have bought anything then, they do have an active interest in those products.
Because of this, a gentle reminder after the holiday season ends can easily turn those lost sales into new opportunities.
Try creating product recommendations based on your customer’s past activity to send powerful messages that inspire return business. Couple your reminders and recommendations with an after-holiday discount, and you’ll have a fantastic recipe for recovering potential sales.
If you’ve yet to set up abandon cart recovery email reminders, this Magento extension is available to help you out.
It provides webstores with the ability to establish a cart recovery strategy through emails well suited to bolster post-holiday sales. It also comes with the option to add coupons in your recovery emails, along with email tracking to see what parts of your recovery strategy works, and what could be improved.
5. Sell Holiday Gift Cards
When a customer buys a gift card for your store, from your store, you make an immediate profit. But that’s just the beginning of the benefits holiday gift cards provide.
Regardless if a gift card you sold is actually used or not, you’ve already made your sale. On top of that, whoever the recipient of the gift card was now has a reason to visit your store. While there, they may only use the card, or make additional purchases that earn you extra revenue.
At the very least, any gift card you sell also increases your brand awareness between your customer’s friends. This means they are that much more likely to visit your store again in the future—gift card or not.
This Magento extension allows you to encourage post-holiday sales by selling gift cards as products during the holiday season.
You’ll be able to offer physical and digital gift cards for your customers to purchase and send to their friends. With the extension, you can also provide the option for customers to replenish existing gift cards with additional funds too.