The quest for ranking high your WordPress page in Google, Bing and other search engines is hard. It takes facing SEO challenges with the right tools, plugins and extensions. Amidst this battle, though, small bloggers and giant companies alike can rely on the same ally: content. And a sure tool to deliver it is the Glossary powered by Tooltips.
A Glossary is an index of definitions on a specific subject, much like a sports dictionary or a TV series directory. You can think of Wikipedia as a giant multimedia Glossary, explaining everything through texts, images, videos and connections. Many connections.
In addition, Tooltips are a Glossary’s best friend. They display popup descriptions for key terms on the page without the need to navigate through multiple tabs or pages. They can provide a brief description.
To understand the power of these tools, picture an old, dusty dictionary. It’s in a cramped room inside an old and dark library. Now, pretend you are looking for a specific word in it – tearing paper sounds and a huge amount of powder fill the musty air while you turn the pages.
Pretty uncomfortable, right? Websites that fail at organizing their knowledge provoke that same feeling.
Whether your website deals with sports gear, current news or real estate, you can gain appeal by informing your users about the subject. This, in turn, can amount to an increase in credibility, SEO, retention and conversion rates.
Not convinced? Ok… Here are some concrete examples of how these tools can help boost your ranking in the search results.
Generate quality content easily
Creating quality content from scratch takes a lot of time. There’s research (what to do?), production (let’s do it!) and implementation (let’s make it shine!). Using a proper Glossary WordPress plugin speeds that process up by providing a kind of template for quality content. Here is how it can change your workflow:
- The research is easy: Choose relevant terms in order to create knowledge about your website’s main themes;
- Production can be straight-forward: Simply add a post for each term or even import a .CSV file, if using CM Tooltips Glossary;
- Implementation becomes a breeze: There’s little need to manage your content, as the Glossary concentrates it all while Tooltips make sure it’s promptly available.
Create dedicated pages for each term
Modern technology allows us to index each bit of information in different URLs. Each page can in turn generate traffic and improve the overall SEO of the website.
Automatically generate internal links
Ok, so you now have many pages with shining content. How to make sure the users keep navigating within your website? The logic step is to link the term pages – maybe to another term or even a product. Doing that manually is not only a tedious job, but a pointless one if the Glossary is constantly growing.
Resources such as tags and categories help you automate this and focus on content itself. And adding more quality inbound links is a good recipe for SEO.
Integrate external data from reliable sources
If creating a Glossary is not possible or desired, you can consider relying on reliable sources. Glossary Tooltips Ecommerce, for example, can display dictionary definitions, Google Translations, Wikipedia entries and Amazon products.
Those connections represent a multitude of opportunities for every service, from online stores to scientific research directories.
Optimize URLs if needed
“Dirty” URLs can seem like a detail, but details add up. It’s important to tune every aspect of your website to achieve the desired high ranking – if you are a SEO expert, you already know and apply that by heart. The best WordPress plugins allow for customization of URLs and slugs of the term pages.
This prevents undesirable addresses such as “www.site.com/glossary/united-states-department-of-housing-and-urban-development/”, which you can embellish, for instance, to a more appealing “www.site.com/glossary/US_HUD/”.
Going back to the old dictionary, this would be like cleaning it to make it look more pleasant to the eyes and hands of the visitors. And tools such as the one we built at CreativeMinds exist exactly for that: ensuring you “library” is full of happy readers.
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